Brand Tone

Professional and Experienced, Customer-Centric and Supportive, Reliable and Quality-Focused

Brand Values

• •Customer Support
• •Quality and Reliability
• •Competitive Pricing
• •Responsiveness and Adaptability
• •Expertise and Experience

Best Practices

• •Use 'We're here to help,' 'Your success is our priority,' or 'Dedicated support for your needs' to reinforce their core tagline.
• •Emphasize reliability and quality with specifics, mentioning certifications (UL, ETL, TIA/ANSI), years of experience, or specific quality control aspects.
• •Showcase expertise by providing valuable information about cabling solutions.
• •Maintain consistent use of product-related keywords to improve search engine optimization.
• •Use professional and clear language, avoiding overly technical jargon unless targeting a technical audience.

Social Perception

Dependable Supplier, Knowledgeable Source, Established Player

Copy Examples

• •"It's All About Customer Support."
• •"Contact our cabling specialists for personalized assistance at (754) 400-0867."
• •"Over 10 years of experience serving large companies and government agencies."
• •"Integrated supplier and retailer, allowing for quicker market response and better quality control."
• •"Adherence to UL, ETL, and TIA/ANSI certifications and standards."