Brand Tone

professional, reliable, expert, trustworthy, and targeted at tradespeople

Brand Values

• •Quality
• •Value
• •Reliability
• •Specialization

Best Practices

• •Be an Expert: Use precise, technical language that resonates with electricians and tradespeople. Mention compliance standards (e.g., AS/NZS) to build credibility.
• •Prioritize Reliability in Messaging: Consistently use words like "reliable," "trusted," "durable," and "guaranteed" in all copy, from product descriptions to ads.
• •Show, Don't Just Tell: Use high-quality images and videos of products being used in real-world, professional job sites. Feature testimonials from certified electricians.
• •Maintain a Consistent, Professional Voice: Whether on social media, email, or the website, the tone should always be helpful, professional, and straightforward. Avoid overly casual slang or humor that could undermine credibility.
• •Focus on Value and Efficiency: Frame the products not just by their features, but by how they help professionals save time, reduce risks, and improve the quality of their work. Highlight competitive pricing and fast shipping as key benefits.

Social Perception

Extremely negative, widely perceived as untrustworthy, potentially fraudulent, and a scam operation that takes money without delivering products.

Copy Examples

• •Don't let subpar materials slow you down. Cable Pro offers professionally certified data and electrical cables built for the toughest jobs. Quality you can trust, prices you can't beat. Shop now for fast, Australia-wide shipping.
• •Cable Pro - Pro-Grade Electrical Supplies | Fast Shipping AUS-Wide - Your trusted partner for data, security, and electrical cables. All products meet AS/NZS standards. Order today for reliable delivery.
• •The Professional's Choice. Quality Cables. Unbeatable Prices.
• •Gear Up For The Week: New Stock & Exclusive Deals Inside - Hey [Name], get the job done right with our latest shipment of high-durability electrical cables and accessories. Built to perform and priced for the trade. See what's new.
• •For electricians and data installers, reliability isn't just a word—it's a requirement. At Cable Pro, we're committed to supplying top-tier, compliant electrical products to Australian professionals. #Trades #Electrical #Australia