Brand Tone

whimsical, creative, and inspiring

Brand Values

• •Creativity and Individuality
• •Quality and Craftsmanship
• •Inspiration for DIY
• •Customer-Centricity

Best Practices

• •Embrace Whimsical Language: Use playful and descriptive words. Instead of "knob," think "furniture jewelry." Product names should continue to be creative and memorable.
• •Focus on Transformation: The copy should always highlight the transformative power of their products. Use "before and after" scenarios and focus on the "new life" given to furniture.
• •Inspire Creativity: Encourage user-generated content by running contests or featuring customer projects. The copy should ask questions and prompt followers to share their own DIY successes.
• •Be a Knowledgeable Friend: The tone should be approachable and helpful. Offer tips and tricks for installing hardware or choosing the right style, positioning the brand as a helpful partner in their creative journey.
• •Maintain Visual Consistency: The playful and creative tone of the copy should be matched by high-quality, inspiring visuals across all platforms. The photography should showcase the products in beautiful, real-life settings.

Social Perception

The public perceives Cabinetry Candy as a go-to source for unique and hard-to-find hardware. Customers are often involved in furniture restoration, upcycling projects, or are simply looking for a distinctive way to refresh their living space. The brand is seen as a provider of "finishing touches" that can define a piece of furniture or an entire room's aesthetic.

Copy Examples

• •Unlock a new world of style. Our new collection of knobs and handles has arrived to turn your furniture from bland to grand. Your next DIY project starts here.
• •Don't just open a drawer, make a statement. Our Oscar the Octopus knob is ready to add a touch of deep-sea wonder to your home. 🐙 #cabinetrycandy #upcycledfurniture #diy
• •Tired of the same old look? It's the little details that make the biggest difference. Discover hundreds of unique knobs and handles at Cabinetry Candy and give your home the personality it deserves.
• •The perfect accent for every style. From coastal charm to industrial chic, find the hardware that tells your story. Explore our collections.
• •Before & After: See how a simple hardware swap can completely transform a piece of furniture. Get inspired to create your own masterpiece. #DIYInspo #FurnitureFlip #CabinetHardware