Brand Tone

Aspirational and Luxurious, Value-Oriented and Accessible, Trustworthy and Assuring, Customer-Centric

Brand Values

• •Quality
• •Authenticity
• •Affordability/Value
• •Customer Satisfaction
• •Accessibility to Luxury

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Accessible Luxury," "Confident & Savvy," "Elegantly Understated"), key messaging points, and "do's and don'ts" for language. Share this with anyone creating content.
• •Focus on "Affordable Luxury" Language: Consistently balance aspirational words ("exquisite," "premium," "iconic," "curated") with value-driven terms ("smart," "savvy," "value," "accessible," "for less"). Avoid language that sounds cheap or overly discount-focused, instead emphasizing the smart choice of obtaining luxury.
• •Emphasize Quality and Authenticity (within context): When discussing "inspired by" fragrances, highlight the quality of the formulation and the similarity in scent experience, while being transparent. For original branded goods, strongly assert authenticity.
• •Maintain a Confident and Knowledgeable Stance: Position the brand as an expert curator of fine fragrances. Use descriptive language that evokes the sensory experience of the perfumes. Explain fragrance notes and types clearly (e.g., Eau de Parfum, Eau de Toilette), as seen in their FAQ.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is harmonious. This builds trust and a cohesive brand identity.

Social Perception

Accessible luxury. The lack of prominent independent reviews or media mentions makes it difficult to gauge broader public perception accurately.

Copy Examples

• •Headline: Indulge in Luxury, Intelligently. Discover Your Signature Scent for Less. Body: At Olebella, we believe exquisite fragrances shouldn't be out of reach. Experience our curated collection of high-quality, long-lasting perfumes, including captivating scents inspired by the world's most iconic brands. Authentic luxury, exceptional value.
• •Social Media Post: Why just dream about designer scents? Olebella brings you the essence of luxury with our inspired-by collection. Smell amazing, feel fabulous, and keep your budget happy. ✨ #OlebellaLuxury #InspiredFragrance #AffordableLuxury
• •Product Description Snippet: Inspired by [Famous Brand Perfume Name]. This masterfully crafted fragrance captures the sophisticated notes of [mention key notes, e.g., jasmine, sandalwood, and bergamot] for a captivating and enduring aroma. Experience the allure of a timeless classic, redefined by Olebella.
• •Email Subject Line: Unlock a World of Premium Scents – Your Exclusive Olebella Welcome. Email Body Teaser: Welcome to Olebella! We're passionate about making fine fragrances accessible. Explore our authentic, top-quality perfumes and discover why luxury doesn't always have to come with a premium price tag.
• •About Us Snippet: For over two decades, Olebella has been dedicated to bringing you the world's finest fragrances and beauty products at prices that make sense. Our promise: authentic quality, exceptional service, and your perfect scent waiting to be discovered.