Tono de Marca

educational, supportive, and aspirational, while being friendly, approachable, encouraging, and transparent.

Valores de Marca

• •Health & Wellness
• •Authenticity & Transparency
• •Quality & Efficacy
• •Community & Support
• •Taste & Enjoyment

Mejores Prácticas

• •Lead with the "Why": Always connect the product features (probiotics, electrolytes) to the customer's benefit (better digestion, immunity, hydration). Start with the problem you solve.
• •Use Supportive & Aspirational Language: Employ words like "nourish," "restore," "journey," "ritual," and "support." Frame the product as a partner in the customer's wellness goals.
• •Educate, Don't Just Sell: Dedicate a portion of your content to explaining the science in simple terms. Answer common questions about gut health, probiotics, and kefir to build authority and trust.
• •Maintain Visual & Tonal Consistency: Ensure all photos are bright, clean, and reflect a healthy, vibrant lifestyle. The copy should always be friendly, positive, and encouraging, whether on an ad, social post, or the bottle itself.
• •Amplify Customer Stories: Actively share user-generated content, testimonials, and positive reviews. This validates the brand's claims through authentic social proof and strengthens the community feel.

Percepción Social

Perceived as a trustworthy, high-quality, and genuine provider of functional beverages, committed to health. This perception is solidified by the founder's story and active social media engagement, leading to strong customer satisfaction and a reputation for delivering on promises of taste and health benefits.

Ejemplos de Copy

• •Replenish, rehydrate, and restore. ✨ Your daily wellness ritual just got a delicious, tropical upgrade. With 10 billion live probiotics and over 600mg of natural electrolytes, you're not just drinking, you're nourishing from the inside out. #CabanaCultures #GutHealth #PostWorkout
• •Headline: Healthy Can Be Delicious. Card 1 (Image of Hibiscus flavor): Support your immunity with 10 billion probiotics. Card 2 (Image of Lemon-Ginger flavor): Hydrate better with 600mg+ of electrolytes. Card 3 (Image of all bottles): All with clean, plant-based ingredients and only 5g of sugar. Primary Text: Tired of probiotic drinks that are chalky or sour? We were too. That's why we created Cabana Cultures – a coconut water kefir that's both effective and delicious. Find your favorite flavor today!
• •That happy gut feeling, bottled.
• •Headline: Welcome to Your Daily Dose of Sunshine. Sub-headline: Experience the delicious, tropical way to support gut health and hydration with our probiotic-packed coconut water. [Shop Now]
• •Text On Screen: 'Swapping this... for THIS.' Text On Screen: 'Sugary drink: 30g of sugar, artificial flavors.' Text On Screen: 'Cabana Cultures: 5g of sugar, 10 BILLION probiotics, 600mg electrolytes.' Voiceover/Caption: 'Your gut will thank you. Upgrade your hydration game. #GutHealthHacks #HealthySwaps #CabanaCultures'