Brand Tone

Aspirational & Luxurious, Playful & Confident, Chic & Sophisticated, Friendly & Inviting, Vibrant & Lively

Brand Values

• •Style & Individuality: Encouraging customers to express their unique style and feel confident.
• •Quality & Craftsmanship: Offering well-made products with attention to detail and natural fibers.
• •Joy & Celebration of Life: Promoting the idea that every day is an occasion to dress up and feel good.
• •Heritage & Evolution: Proud of its roots in Seaside and its journey to becoming a more luxurious version of its former self.
• •Coastal Elegance: Embodying the sophisticated yet relaxed lifestyle of a seaside resort.

Best Practices

• •Embrace "Playful Luxury": Always balance sophisticated language with a touch of wit or playfulness. Avoid being overly stuffy or, conversely, too casual. The voice should feel like a chic, confident friend offering fabulous advice.
• •Use Evocative & Sensory Language: Describe the feel of fabrics (breezy linens, soft silks), the look of items (colorful sparkles, unique prints), and the lifestyle (sun-kissed afternoons, starlit soirées). Transport the audience to the Cabana world.
• •Tell a Story (Even a Small One): Frame products within a lifestyle. Instead of just "Blue Dress," it's "The perfect kaftan for your next coastal adventure, channeling the spirit of the French Riviera."
• •Maintain an Empowering & Confident Voice: Encourage customers to feel their best and embrace bold choices. Copy should inspire confidence and celebrate individuality.
• •Stay True to the "Old Hollywood Glamour meets Palm Beach Chic" DNA: Consistently weave in references or allusions to this core aesthetic, whether through direct mentions or by capturing its essence in the tone and imagery described. This creates a strong, recognizable brand identity.

Social Perception

A premier fashion destination in Seaside, Florida, known for its unique and stylish resort wear, accessories, and home goods. An aspirational brand that embodies a glamorous yet accessible coastal lifestyle. Trend-aware and fashionable, often hosting events and showcasing new designers. A place where customers can find statement pieces that are both beautiful and wearable for various occasions. Associated with the charming and iconic town of Seaside, adding to its appeal. A brand that empowers women to feel fabulous and confident.

Copy Examples

• •Unfurl your sails and your style. ✨ Our latest silk kaftan isn't just a dress, it's a declaration: every moment is worth a touch of glamour. Who says opulence is only for evenings? #CabanaSeaside #CoastalGlamour #EverydayExtraordinary
• •Meet your new partner-in-shine. This isn't just a clutch; it's a sprinkle of Palm Beach chic for your essentials. Perfect for sun-drenched brunches that melt into starlit soirées. Because life’s too short for boring accessories. #CabanaSparkle #ResortReady
• •Darling, Your Getaway Glow-Up Starts Here ✨ Whisk yourself away (even if it's just in spirit) with our new collection that channels the effortless elegance of the French Riviera. Think breezy linens, sun-kissed hues, and that certain *je ne sais quoi* that only Cabana can deliver.
• •From Seaside Strolls to Sunset Soirées. Curate your unforgettable moments with Cabana’s blend of Old Hollywood glamour and breezy beach chic. Because you never need an excuse to be the best-dressed. [Shop The Look]
• •Why just live the coastal life when you can *adorn* it? Cabana by The Seaside Style brings you curated collections where every piece tells a story of sun, sea, and unapologetic style. Dive in. #SeasideStyle #LuxuryResortWear #CabanaLife