Brand Tone

Fun and Playful, Approachable and Friendly, Ingenious and Clever, Dynamic and Modern, Audacious and Disruptive

Brand Values

• •Sustainability and Responsibility
• •Customization and Personalization
• •Quality and Durability
• •Functionality and Practicality
• •Inclusivity and Accessibility
• •Fun and Color
• •Freedom and Self-Expression

Best Practices

• •Embrace Playfulness and Wit: Inject humor and lightheartedness where appropriate. Use puns, clever wordplay, and a generally upbeat tone. Avoid being overly formal or stuffy. Think #SeriousIsBoring.
• •Highlight Ingenuity and Practicality: Clearly communicate the smart features and benefits of the products. Explain how they make life easier, more organized, or more fun in a straightforward yet engaging way.
• •Communicate Values Authentically: Weave in messages about sustainability, veganism, and durability naturally. Don't just state facts; tell the story behind these commitments to connect with conscious consumers.
• •Keep it Colorful and Vibrant: Use descriptive and evocative language that mirrors the brand's colorful aesthetic. Let the copy be as lively and dynamic as the products themselves.
• •Engage and Build Community: Write as if you're talking to a friend. Use inclusive language ("we," "you," "us"), ask questions, and encourage interaction, reflecting their community-focused social media approach.

Social Perception

Trendy, innovative, and responsible brand. The customization aspect is highly appreciated, allowing for personal expression. The products are seen as high-quality, practical, and stylish. The commitment to sustainability and vegan materials resonates positively with consumers. The brand is often described as fun, colorful, and bringing a positive vibe. There's a strong sense of community around the brand, fostered by their social media engagement.

Copy Examples

• •Headline: Stop boring bags. Start your Cabaia adventure! Body: Sick of blending in? So are we! Our bags are like your personal hype-crew: customizable, eco-friendly, and ready for anything life throws (or packs) your way. #SeriousIsBoring
• •Headline: Your Style, Your Rules. Your Bag, Your Genius. Body: With interchangeable pockets and colors that pop, your Cabaia bag is more than just a carry-all – it's a statement. Plus, it's vegan and built to last. Smart, stylish, sorted!
• •Headline: Lost & Found: Your Perfect (and Planet-Friendly) Backpack. Body: Say goodbye to bag-grief! Cabaia bags are designed to be seen, loved, and kept for life. Made with recycled materials and a whole lotta fun. Adventure awaits!
• •Headline: Life's too short for dull accessories. And ours are guaranteed for life! Body: We believe in color, cleverness, and a cleaner planet. That's why our bags are not only bursting with personality and smart features but are also vegan and backed by a lifetime guarantee. Go on, express yourself!
• •Headline: Switch it Up! (Your look, not the planet). Body: Our customizable bags let you change your style in a snap. And because we love Mother Earth, we use durable, vegan materials. Look good, feel good, do good. It’s that simple.