Brand Tone

Elegant & Aspirational, Customer-centric & Helpful, Modern & Innovative, Enthusiastic & Passionate

Brand Values

• •Quality & Craftsmanship: Meticulous design and handcrafted excellence, high-quality materials.
• •Customer Satisfaction: Committed to delivering outstanding customer service, ensuring a pleasant and seamless shopping experience, and striving to exceed your expectations.
• •Aesthetic & Emotional Impact of Lighting: Believing lighting is an art form that can influence the atmosphere and emotions of a space and contributes to a home that resonates on a spiritual and emotional level.
• •Personalization & Uniqueness: Offering personalized design services to help customers find perfect lighting solutions because every home is unique.
• •Comfort & Charm: Mission to transform every home into a haven of unique charm and comfort.

Best Practices

• •Emphasize Atmosphere and Emotion: Consistently use language that highlights how lighting transforms a space and affects mood (e.g., "haven of comfort," "spiritual and emotional level," "influence the atmosphere").
• •Highlight Craftsmanship and Quality: Regularly mention the meticulous design, high-quality materials, and handcrafted aspects of the products to reinforce value.
• •Maintain a Helpful and Approachable Voice: Even when describing elegant products, ensure the tone is welcoming and supportive, especially when discussing customer service and personalized design.
• •Showcase Versatility with Style: Appeal to various tastes by using descriptive language that covers both modern and classic aesthetics, reinforcing that there's a Clowas light for every unique home.
• •Infuse Passion for Design: Let the copy reflect the genuine enthusiasm for home design and lighting as an art form, connecting with customers on a shared appreciation for beautiful living spaces.

Social Perception

Positive, focusing on product quality, style, value for money, and ease of installation. The brand seems to be perceived as a provider of stylish and functional lighting solutions that can enhance home ambiance.

Copy Examples

• •Transform your space into a whimsical haven
• •Simple elegance, stylishly light up your space
• •Illuminate your life with elegance
• •The lights are OK
• •The effect is so good