Tono de Marca

Warm, Celebratory, and Heartfelt

Valores de Marca

• •Family and Tradition
• •Love and Joy
• •Quality and Uniqueness
• •Community

Mejores Prácticas

• •Lead with Storytelling: Always connect the product back to its roots of family, love, and tradition. Whether in a short caption or a website bio, the story is the strongest asset.
• •Use Warm and Emotive Language: Incorporate words like "love," "joy," "tradition," "home," "celebrate," and "share" to reinforce the brand's core values.
• •Engage the Community Directly: Actively ask questions, encourage user-generated content with a branded hashtag (e.g., #CaakieMonster), and feature customer photos and reviews. This strengthens the community feel.
• •Emphasize Uniqueness: Consistently use the phrase "It's not a cookie, it's a Caakie" to reinforce the product's unique identity and educate new customers.
• •Maintain a Celebratory Tone: Frame the product as a centerpiece for celebrations, big or small. Use festive and joyful language, especially around holidays and special occasions, to position Caakies as the go-to treat for making memories.

Percepción Social

The public perceives Caakies as a high-quality, delicious, and unique dessert brand with a strong, positive community around it. Customers appear to be loyal "Caakie Monsters" who appreciate the product and the brand's story. The association with being a Black-owned business creates a supportive and engaged customer base that champions the brand's success.

Ejemplos de Copy

• •More than a cookie, it's a feeling. Baked with generations of love and a secret family recipe, every Caakie is a bite of home. Taste the tradition.
• •That moment when the Cream Cheese Caakie melts in your mouth. ✨ This isn't just dessert, it's a little piece of joy, baked just for you. Who are you sharing this with? Tag your Caakie partner-in-crime! #Caakies #TasteTheLove
• •Make this holiday season the sweetest one yet. Our celebratory Caakie boxes are perfect for sharing with family, gifting to friends, or keeping all to yourself (we won't tell!). Order now and bring the warmth of our kitchen to yours.
• •The hype is real. 😉 #CaakiesLLC #NotACookie #FoodieFinds
• •It all started in my grandmother's kitchen. A recipe built on love, a taste that brought everyone together. Today, we share that same love with you, one Caakie at a time. This is our family's story, baked into every bite. #Caakies