Brand Tone

Aspirational & Empowering, Stylish & Fashion-Forward, Quality-Conscious

Brand Values

• •Quality
• •Style & Innovation
• •Empowerment & Confidence
• •Performance & Functionality
• •Comfort
• •Community

Best Practices

• •Focus on 'You' and Benefits: Address the customer directly (e.g., 'Unleash your potential,' 'elevates your confidence') and highlight how the product benefits them, connecting to their aspirations for style, performance, and empowerment.
• •Use Strong, Evocative Verbs and Adjectives: Words like 'unleash,' 'elevate,' 'sculpt,' 'empower,' 'premium,' 'sleek,' 'innovative' help convey the desired aspirational and quality-focused tone.
• •Emphasize the intersection of passion and performance in your messaging.
• •Highlight the unique features of product lines, like BADDIE WEAR and BUDDY WEAR, emphasizing strength, individuality, and brotherhood.
• •Gather feedback and be prepared to refine the voice as the brand evolves, always checking for alignment with core values.

Social Perception

Focus on Aesthetics and Performance: The current perception is shaped by the visual appeal of the activewear and its purported benefits for an active lifestyle, often tinged with a sense of luxury or premium quality.

Copy Examples

• •Where passion meets performance.
• •Unleash your potential with our premium activewear.
• •Elevate your confidence and strength with our trendsetting designs.
• •Experience ultimate comfort and unparalleled support in every workout.
• •Sculpt your physique and empower your journey with BDWEAR.