Brand Tone

Nurturing & Encouraging, Informative & Transparent, Focus on Natural/Gentle

Brand Values

• •Natural Ingredients/Safety
• •Honesty (implied)
• •Vegan Formulas
• •Gentle Solutions
• •Transparency

Best Practices

• •Embrace stronger, visibly thicker hair and let your confidence shine.
• •Be Clear and Transparent About Ingredients and Expectations: Highlight natural elements and provide realistic timelines for results, as seen in their Q&A responses.
• •Create a stronger social media presence to build community and increase brand visibility.
• •Continue to emphasize the natural and vegan aspects of the product line.
• •Manage customer expectations by being upfront about variable results based on hair type and damage.

Social Perception

Positive regarding moisturization and addressing split ends, but limited public dialogue due to weak social media presence.

Copy Examples

• •Rejuvenate your hair with our natural plant extracts.
• •Achieve thicker, fuller looking hair with our vegan formula.
• •Our serum is suitable for dry hair and split ends, providing a natural fragrance.
• •We believe in managing expectations; results can vary based on your unique hair type.
• •Discover the power of natural ingredients for gentle and effective hair repair.