Brand Tone

Professional & Trusted, Passionate & Innovative, Collaborative, Warm, Friendly, Positive, Thoughtful

Brand Values

• •Trust
• •Dynamism
• •Passion
• •Collaboration ("Work Together")
• •Sustainability & Doing Good
• •Quality
• •Creativity
• •Customer Service
• •Integrity
• •Eco-consciousness
• •Local sourcing

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., passionate, trusted, innovative, friendly), the corresponding tone (e.g., enthusiastic, reassuring, forward-thinking, warm), and provide "do's and don'ts" for language.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target customers' needs, desires, and how they communicate. For instance, the tone for wedding flowers might differ slightly from sympathy arrangements.
• •Prioritize Clarity and Authenticity: Use language that is easy to understand and genuinely reflects your brand's values. Avoid jargon where possible and let your passion for flowers shine through naturally.
• •Maintain Consistency Across All Channels: Ensure your tone of voice is uniform across your website, product descriptions, social media, email marketing, and customer service interactions. This builds recognition and trust.
• •Tell Your Brand Story: Use copywriting to share your mission, your commitment to quality (like being grower-owned or focusing on sustainability), and what makes your flowers special. Emotional connections build loyalty.

Social Perception

Thoughtful, personal, and memorable gifts. Associated with emotions, cheering people up, and enhancing living spaces. Freshness, longevity, and aesthetic appeal are valued. Increasing appreciation for sustainable and ethically sourced flowers. Human touch in service is highly valued.

Copy Examples

• •Headline: "Crafting More Than Flowers, We Deliver Moments." Body: From our hands to yours, experience the passion and care that goes into every bloom. We're dedicated to bringing beauty and joy to your special occasions with sustainably sourced, breathtaking arrangements.
• •Product Description: "The 'Sunshine Burst' Bouquet: Ethically Grown, Expertly Arranged." Body: Brighten anyone's day with this vibrant collection of [Flower Type 1], [Flower Type 2], and fresh greens. Each stem is chosen for its exceptional quality and arranged with an artist's touch, reflecting our commitment to beauty that does better for our planet.
• •About Us Snippet: "Rooted in Passion, Growing with Purpose." Body: For us, flowers are more than a business; they're a way to connect, celebrate, and care. We work closely with our growers and partners, ensuring every bouquet not only looks stunning but also upholds our values of trust and innovation.
• •Social Media Post: "Behind the Blooms: Our Promise of Quality and Care. ✨ We believe in the power of flowers to make life's moments more memorable. That’s why we’re dedicated to dynamic innovation and sustainable practices, ensuring every petal is perfect. #MeaningfulMoments #FlowerPassion #SustainableFlowers"
• •Email Subject Line: "Make Their Day Unforgettable (And Kind to the Earth!)" Body: Looking for a gift that speaks volumes? Our latest collection combines stunning design with our commitment to sustainability. Discover flowers that feel as good to give as they do to receive.