Brand Tone

Professional & Skilled, Friendly & Approachable, Aspirational & Confidence-Boosting, Trendy & Modern

Brand Values

• •Quality & Expertise
• •Customer Satisfaction
• •Beauty & Aesthetics
• •Client Care & Comfort
• •Community Focus

Best Practices

• •Tailor the language and style slightly for each platform while keeping the core tone consistent. TikTok's audience may respond to more informal and trendy language than an email newsletter to long-term clients.
• •Focus on Benefits, Not Just Features: Instead of just saying "We offer eyelash extensions," say "Achieve effortlessly glamorous eyes with our bespoke eyelash extensions, designed to make you feel confident every day." This highlights the aspirational and confidence-boosting value.
• •Use "You" and "Your" Generously: Address the client directly to make the copy more personal, friendly, and approachable. For example, "Your journey to perfect brows starts here."
• •Incorporate Visual Language: Especially for a beauty brand, use descriptive words that evoke the desired aesthetic and results. Words like "sculpted," "radiant," "flawless," "defined," and "lush" align with the aspirational and skilled tone.
• •Maintain Professionalism with a Friendly Touch: While being approachable, ensure grammar and spelling are impeccable. Avoid overly casual slang on more formal platforms like the website, but allow for more personality on social media where appropriate, always reflecting the brand's commitment to quality and expertise.

Social Perception

Specialized Experts, Providers of High-Quality Results, Locally Recognized (in Margate), Trustworthy & Professional, Modern & Up-to-Date

Copy Examples

• •Wake up flawless. ✨ Our master lash artists meticulously craft the perfect set to enhance your natural beauty and give you that effortless morning glam. Swipe to see the before & after! Ready for your lash transformation? Book via the link in bio. #LashGoals #MargateLashes #FlamingoBeautySpa
• •Unlock the secret to perfectly sculpted brows! 😍 For a limited time, experience our popular Brow Lamination service at a special price. Get those fluffy, defined brows you've always dreamed of. Message us to book or learn more! Your brows will thank you. 😉 #BrowTransformation #MargateBeauty #FlamingoSpaDeals
• •Watch the magic happen! 🪄 Lifted, curled, and defined – naturally! Our lash lift is a game-changer. Obsessed is an understatement! 😍 #LashLift #NaturalBeauty #TikTokBeauty #FlamingoLashesBrows
• •At Flamingo Beauty Spa, we believe in the power of beautiful details. Our expert technicians in Margate specialize in creating stunning eyelash extensions and perfectly sculpted brows, tailored to your unique style. Step into our serene spa and leave feeling confident and radiant.
• •Ready for Your Glow-Up, [Client Name]? Exclusive Offers Inside at Flamingo Beauty Spa!