Tono de Marca

Empathetic & Concerned, Empowering & Protective, Innovative & Practical, Approachable & Direct, Responsible & Sustainable

Valores de Marca

• •Safety & Security
• •Well-being & Peace of Mind
• •Sustainability & Environmental Responsibility
• •Innovation & Simplicity
• •Integrity & Trust
• •Community & Awareness

Mejores Prácticas

• •Anchor in the "Why": Always circle back to the core mission: safety from drink spiking and the personal story behind it. This ensures empathy and concern remain central.
• •Balance Urgency with Positivity: While addressing a serious issue, focus on the empowerment and peace of mind the product provides, rather than solely on fear. Highlight the freedom to enjoy.
• •Be Platform-Appropriate, Tone-Consistent: Adapt the language style for different platforms (e.g., playful on TikTok, professional on LinkedIn) but ensure the underlying values (safety, innovation, sustainability) and core message remain consistent.
• •Emphasize Simplicity and Effectiveness: Consistently highlight how easy and effective the Komfid Lid is to use, reinforcing its practical, no-fuss nature.
• •Weave in Sustainability Naturally: Integrate the eco-friendly aspects as a supporting brand pillar, showcasing responsibility without overshadowing the primary safety message.

Percepción Social

Positive & Supportive, Problem-Solver, Socially Conscious, Innovative, Growing Awareness

Ejemplos de Copy

• •Headline (Empathetic & Protective): "Your Night Out, Your Rules. Sip Safely with Komfid." Body: "We get it. You just want to enjoy the moment without a shadow of worry. Born from a real experience, the Komfid Lid is your discreet guardian, ensuring your drink stays yours. Go on, make memories, not second guesses. #StayKomfid"
• •Social Media Post (Empowering & Direct - TikTok style): Video concept: Quick demo of the lid snapping on, someone dancing freely. Text: "Drink safe, vibe harder! 💃🕺 Komfid Lid: Slips on easy, keeps trouble out. No spills, no worries, just good times. Grab yours! #Komfid #DrinkSpikingAwareness #NightlifeSafety #PeaceOfMind"
• •Product Description Snippet (Innovative & Practical): "Meet the Komfid Lid: a simple, smart solution for your peace of mind. Our patented magnetic design offers an anti-spill, temperature-retaining seal, all while being 100% biodegradable. Protecting you and the planet, one sip at a time."
• •Blog Post Title (Responsible & Informative): "More Than Just a Lid: How Komfid is Championing Safer Nights and a Greener Planet." Excerpt: "At Komfid, our mission began with a commitment to safety. But it doesn’t end there. We believe in responsible innovation, which is why our anti-spill lids are crafted from sustainable wood fibers, fully compostable, and leave no microplastics behind. Join us in creating a world where you can feel secure and make eco-conscious choices."
• •B2B Pitch (for venues - LinkedIn style): Headline: "Partner with Komfid: Elevate Guest Safety and Showcase Your Commitment." Body: "The Komfid Lid offers a simple, effective, and sustainable solution to enhance your patrons' safety and peace of mind. By providing Komfid Lids, you demonstrate a proactive approach to responsible hospitality and address the growing concern of drink spiking. Let's collaborate to create safer nightlife experiences. #KomfidPro #VenueSafety #ResponsibleBusiness #SustainableSolutions"