Brand Tone

Empowering & Encouraging, Informative & Expert, Approachable & Relatable, Aspirational & Results-Oriented, Direct & Clear

Brand Values

• •Education & Knowledge Sharing
• •Authenticity
• •Community
• •Empowerment
• •Growth & Transformation
• •Action & Results

Best Practices

• •Always Empower and Encourage: Frame your advice and offerings in a way that makes your audience feel capable and motivated. Use words that inspire action and belief in their own potential.
• •Be Genuinely Helpful and Generous with Value: Whether it's free content or a paid course, ensure your copy clearly communicates the tangible benefits and actionable insights the audience will receive. Focus on solving their problems.
• •Maintain an Approachable, Relatable Voice: Even when positioning as an expert, avoid overly academic or distant language. Share relatable anecdotes or struggles (where appropriate) to build connection. Use "you" and "I" to create a conversational feel.
• •Focus on Results and Transformation: Highlight the "after" state. How will their life or business improve after engaging with your content or products? Use specific examples and success stories where possible.
• •Keep it Clear, Concise, and Action-Oriented: Avoid jargon where possible, or explain it simply. Ensure your copy is easy to understand and always includes a clear call to action, guiding the user on what to do next.

Social Perception

Positive & Trusted, Effective Coach, Inspirational Figure, Community Builder

Copy Examples

• •Instagram Post (promoting a new Reels workshop): "Stop guessing, start *growing*! ✨ Your Reels have the power to explode your reach, and I'm showing you exactly how. Join my new 'Reel Impact' workshop and learn the simple strategies I used to gain 10k followers in 30 days. Ready to make your content work *for* you? Link in bio to grab your spot! Let's do this! #ReelsSuccess #InstagramGrowth #ContentCreatorTips #ByMarySp"
• •Email Subject Line (for a newsletter with tips): "Unlock Your Content's True Potential (My Top 3 Secrets Inside!)"
• •TikTok Video Intro Script (sharing a quick tip): "Struggling to get views on TikTok? Try THIS simple hack today! I went from 0 to 100k views on a video by just tweaking my hook – and you can too. Let me show you..."
• •Website Testimonial Introduction (before featuring a student success): "Meet Sarah! Just 3 months ago, she was feeling lost with her Instagram. Now? She's consistently hitting 5-figure months from brand deals, all thanks to the strategies she learned in the Insta Pro Academy. Her journey is proof that with the right guidance, *anything* is possible. We're so proud to be a part of her story!"
• •Facebook Ad Copy (targeting aspiring entrepreneurs): "Dreaming of turning your passion into a profitable online business? It's closer than you think. At By Mary Spähn, we provide the roadmap and support you need to build a thriving brand using the power of social media. No more overwhelm, just clear, actionable steps. Discover our courses today and start building your dream. #FemaleEntrepreneur #OnlineBusinessCoach #SocialMediaStrategy #ByMarySpahn"