Brand Tone

Evocative & Sensory, Warm & Inviting, Slightly Luxurious yet Accessible, Conscious & Caring, Celebratory & Occasional

Brand Values

• •Quality Craftsmanship
• •Sensory Experience
• •Customer Well-being & Mood Enhancement
• •Ethical & Sustainable Practices
• •Celebration of Moments

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., evocative, warm, conscious), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Focus on Benefits and Experiences, Not Just Features: Instead of just saying "soy wax candle," explain "Enjoy a cleaner, longer burn with our eco-friendly soy wax candles, creating a healthier ambiance for your home." Connect product features to customer emotions and experiences.
• •Use Sensory Language Consistently: Incorporate words that appeal to the senses, especially smell, sight (ambiance), and touch (warmth, coziness), to reinforce the evocative nature of the brand.
• •Align Copy with Visuals: Ensure the tone of your text matches the mood and style of your images and videos. If visuals are warm and cozy, the copy should reflect that.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If it's warm and inviting, ensure your interactions are friendly, helpful, and personable, reinforcing the brand's caring nature.

Social Perception

Positive Association with Scents, Appreciation for Quality, Gift-Worthy, Niche & Boutique Feel, Trust in Ingredients

Copy Examples

• •Unwind and embrace tranquility. ✨ Our 'Calm' candle, with soothing notes of lavender and chamomile, melts away the day's stress, enveloping you in a serene embrace. Hand-poured soy wax for a clean, lasting burn. What's your favorite way to find calm? #ForTtheOccasionCandles #CalmCandle #SoyWax #HandPoured #Relaxation #SelfCare
• •Light Up Your Moments. Discover hand-poured luxury scented candles, crafted to transform your space and celebrate every occasion. Eco-friendly, vegan, and unforgettable. Find your perfect scent today.
• •Make their [Occasion, e.g., Birthday, Anniversary] Glow! ✨ Candles for Every Celebration.
• •At For The Occasion Candles, we believe in the power of scent to create beautiful moments. That's why we lovingly hand-pour each luxury candle using eco-friendly soy wax, vegan ingredients, and cruelty-free fragrances. Illuminate your life, consciously.
• •Weekend Mood: Activated. 🔥 Set the perfect vibe with our [Specific Candle Name] candle. Richly scented to fill your room, not just for an hour, but for an entire evening of bliss. Treat yourself or someone special. #LuxuryScentedCandles #WeekendVibes #HomeFragrance #GiftIdea #EcoFriendlyLiving