Brand Tone

Professional & Trustworthy, Friendly & Approachable, Results-Oriented & Satisfying, Helpful & Informative, Modern & Relatable

Brand Values

• •Cleanliness & Hygiene
• •Customer Satisfaction
• •Professionalism & Expertise
• •Convenience & Reliability
• •Trust & Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Friendly, Trustworthy, Results-Oriented, Helpful) with examples of 'do's and don'ts' for language, sentence structure, and specific words to use or avoid. Share this with anyone creating content.
• •Know Your Audience on Each Platform: While maintaining a core tone, adapt slightly to the nuances of each platform. For instance, TikTok can be more informal and trend-driven than a formal website service description, but the underlying professionalism and focus on results should still be evident.
• •Prioritize Clarity and Benefits: Regardless of the platform, ensure the copy clearly communicates what Cleanaholics Malaysia does and how it benefits the customer (e.g., saves time, provides a healthy environment, reduces stress).
• •Incorporate Social Proof Authentically: Weave in customer testimonials or highlight positive feedback naturally within the copy. Instead of just saying 'We're great,' use phrases like, 'Our clients love how we [specific benefit mentioned in a testimonial]...'
• •Review and Refine Regularly: Periodically review all marketing copy across different channels to ensure it aligns with the established brand tone and values. Get feedback from team members and even customers to see if the intended tone is being perceived correctly.

Social Perception

Customers generally perceive Cleanaholics Malaysia as a reliable and effective cleaning service. The visual proof of their work (before/afters) on social media is a strong convincing factor. They are seen as responsive to inquiries and appreciative of feedback. There's an understanding that they provide a valuable service that saves time and effort for their clients. The brand is perceived as active and engaged on social media, particularly Instagram and Facebook, which helps in building a community and maintaining visibility.

Copy Examples

• •Headline (Website/Social Media Ad): Reclaim Your Time, Rediscover Your Shine! ✨ Professional cleaning services by Cleanaholics Malaysia. Book your sparkle today!
• •Social Media Post (Instagram/Facebook - with a before/after image): From chaos to calm, one meticulous clean at a time. Our dedicated team at Cleanaholics Malaysia is committed to making your space spotless and serene. Swipe to see the magic! #CleanaholicsMY #HomeCleaning #SparklingClean
• •Promotional Offer (Email/Social Media): Weekend vibes only! 🎉 Let Cleanaholics Malaysia handle the chores. Get 15% off your first deep clean this month and enjoy a spotless home without lifting a finger. Your peace of mind is our priority. Learn more & book: [Link]
• •TikTok Video Caption Idea (fast-paced cleaning montage): Blink and you'll miss this transformation! 🤩 Cleanaholics MY turning grime into gleam. Who needs a cleaning superhero? 🦸‍♀️ #cleaninghacks #satisfyingcleaning #malaysiacleaners #cleanaholics
• •Service Description Snippet (Website): At Cleanaholics Malaysia, we don't just clean; we care. Our vetted and trained professionals use effective techniques to ensure every corner of your home or office meets the highest standards of hygiene and cleanliness. Experience the Cleanaholics difference.