Brand Tone

Elegant, Feminine, Inspirational, Storytelling, Approachable, Friendly, Informative, Helpful

Brand Values

• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Emotional Connection & Meaning
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Inspirational, Approachable, Feminine, Informative) with examples of words to use and avoid. This ensures everyone creating content is aligned.
• •Focus on Storytelling: Consistently weave the idea of "jewelry that tells stories" into product descriptions, social media captions, and blog posts. Encourage customers to see the emotional and personal value in each piece.
• •Maintain Visual-Copy Cohesion: Ensure that the elegant and feminine aesthetic of the visuals is mirrored in the language used. The copy should enhance the beauty seen in the images and videos.
• •Engage Authentically: When responding to comments or messages, maintain a friendly, helpful, and appreciative tone. Personalize responses where possible to foster a stronger connection with the audience.
• •Highlight Quality and Detail Sensitively: While emphasizing the quality of materials and craftsmanship, do so in a way that speaks to the beauty and longevity of the pieces, rather than using overly technical or boastful language. Frame it in terms of value and lasting elegance.

Social Perception

Positive, Trusted, Stylish & Fashionable, Good Customer Service

Copy Examples

• •Instagram Post (New Collection): "Unveil your inner radiance. ✨ Our new 'Celestial Dreams' collection has arrived, featuring delicate pieces crafted to capture the magic of the night sky. Discover jewelry that tells your unique story. Shop now - link in bio. #MagnoliaJoyas #CelestialDreams #NewCollection #JoyasConHistoria"
• •Facebook Ad (Gift Focus): "More than a gift, it's a memory. Find the perfect piece at Magnolia Joyas to celebrate her unique sparkle. From timeless silver to radiant gold, explore stunning jewelry designed to be cherished. Visit us online or in-store. #MagnoliaJoyas #RegalosEspeciales #JoyeriaFina #MomentosInolvidables"
• •Product Description (Ring): "Embrace timeless elegance with our 'Eternal Love' silver ring. Delicately crafted and designed to symbolize an unbreakable bond, this piece whispers a story of affection and devotion. Perfect for everyday grace or a meaningful gift. #MagnoliaJoyas #AnilloDePlata #AmorEterno #EleganciaDiaria"
• •TikTok Video Idea (Caption): "Shine bright, tell your story. ✨ Which Magnolia Joyas piece makes you feel unstoppable? Show us your sparkle! #MagnoliaJoyas #MyMagnoliaStory #JoyasQueInspiran #ChileFashion"
• •Website Banner (General): "Magnolia Joyas: Crafting elegance, telling stories. Discover exquisite jewelry that resonates with your soul."