Brand Tone

Authentic, expert, community-focused, and value-driven.

Brand Values

• •Authenticity
• •Community
• •Quality
• •Affordability
• •Expertise

Best Practices

• •Highlight the 'by practitioners, for practitioners' aspect in all communications.
• •Emphasize the brand's commitment to quality and affordability.
• •Showcase the durability and design of the fightwear.
• •Share the brand's origin story and its connection to the BJJ community.
• •Maintain a consistent tone of expertise and dedication to the sport.

Social Perception

A brand known for its high-quality, durable, and affordable fightwear, created by and for the BJJ community.

Copy Examples

• •"Designed by BJJ practitioners, for BJJ practitioners. We know what you need because we're in the trenches with you."
• •"Quality fightwear doesn't have to break the bank. We're committed to providing durable, well-designed gear at an affordable price."
• •"From the mats to the drawing board, every stitch is carefully considered to ensure maximum performance and comfort."
• •"More than just a brand, we're a community. Join the Catalyst Fightwear family and experience the difference."
• •"We saw a gap in the market for quality, affordable BJJ gear, so we created Catalyst Fightwear. Built by fighters, for fighters."