Brand Tone

Sales-Driven, Accessible, and Reassuring

Brand Values

• •Affordability/Value
• •Convenience
• •Trendy Fashion

Best Practices

• •Be Consistent Across All Channels: Whether it's website copy, Instagram captions, email newsletters, or customer service responses, the core personality and tone of the brand should shine through consistently.
• •Use clear and direct language that emphasizes value and affordability.
• •Implicitly and explicitly communicate brand values of affordability, convenience, and trendiness.
• •Listen and Adapt (Slightly): Pay attention to how your audience responds to your messaging. Be open to subtle adaptations in tone for different contexts.
• •Maintain a reassuring tone in customer-facing communications, especially regarding security and customer satisfaction.

Social Perception

Vevyni is perceived as a budget-friendly fashion option, an emerging brand, and a platform for quick finds. While generally seen as a source for affordable, trendy dresses, its reputation is still being built.

Copy Examples

• •Fast, Free & Tracked Shipping
• •Secure and Easy Checkout
• •Join 5,000+ Happy Customers Who Trust Us
• •Buy 1 Get 2
• •Shop with Confidence