Brand Tone

Caring, Empathetic, Approachable, Engaging, Innovative

Brand Values

• •Health and Well-being
• •Care and Support
• •Quality and Efficacy
• •Education and Empowerment
• •Innovation
• •Family and Community

Best Practices

• •Emphasize 'Juntos Cuidando de Pessoas' in all communications.
• •Highlight product benefits for user well-being.
• •Focus on why innovations improve user experience.
• •Use approachable and engaging language on social media.
• •Maintain transparency with certifications (Loja Verificada, Selo do Reclame Aqui).

Social Perception

Positive, Trustworthy, Community-Focused, Professional

Copy Examples

• •Juntos Cuidando de Pessoas: Nossa prioridade é o seu bem-estar. (Together Caring for People: Your well-being is our priority.)
• •Descubra a inovação em reabilitação com produtos desenvolvidos para você. (Discover innovation in rehabilitation with products developed for you.)
• •Vitaltape Kinesiology Premium: Qualidade e eficácia aprovadas para uso oncológico e dermatológico. (Vitaltape Kinesiology Premium: Quality and efficacy approved for oncological and dermatological use.)
• •Acompanhe nossos cursos e conteúdos para profissionais e pacientes. (Follow our courses and content for professionals and patients.)
• •Conte com nosso suporte via WhatsApp, email e telefone. Estamos aqui para ajudar. (Count on our support via WhatsApp, email, and phone. We are here to help.)