Brand Tone

Passionate, Vibrant & Expressive, Authentic, Accessible & Engaging, Professional

Brand Values

• •Creativity & Originality
• •Passion for Art & Lifestyle
• •Emotional Connection
• •Quality & Craftsmanship
• •Global & Local Fusion

Best Practices

• •Always Reflect Passion: Infuse your copy with genuine enthusiasm for the art, the creative process, and the subjects depicted. Use words that convey energy and dedication.
• •Emphasize Vibrancy and Expressiveness: Use vivid and sensory language to describe the colors, textures, and emotions in the artwork. Help the audience *feel* the art through your words.
• •Maintain Authenticity: Share the personal stories and inspirations behind the artwork. Connect the art to Marcus's life, experiences, and unique perspective. Avoid generic art jargon.
• •Be Engaging and Accessible: Write in a way that invites conversation and connection. Ask questions, use relatable language (especially on social media), and make it easy for people to understand the art's value and meaning.
• •Uphold Professionalism: Ensure all copy is well-written, free of errors, and clearly communicates important details (e.g., medium, size, originality, how to purchase). This builds trust and reinforces the quality of the art.

Social Perception

Positive & Admiring, Talented Artist, Source of Vibrant Art, Relatable (for some), International Appeal

Copy Examples

• •Instagram Post (Showcasing a new surf painting): Ride the vibrant energy of the coast, captured on canvas. Each brushstroke is a piece of my soul, a memory of the ocean's power and beauty. Bring the authentic spirit of the surf into your space. Original acrylic, ready to make a statement. DM for inquiries or visit marcusbrightmore.art. #MarcusBrightmoreArt #SurfArt #OceanVibes #OriginalPainting #ArtForYourHome
• •Facebook Announcement (Exhibition or new collection): Excited to share my latest collection, 'Coastal Rhythms'! These pieces dive deep into the vibrant interplay of light, water, and emotion that defines life by the sea. For years, I've poured my passion into translating these moments onto canvas. Discover the collection and find a unique piece that speaks to you. Link in bio. #ArtExhibition #NewCollection #MarcusBrightmore #CoastalArt #ContemporaryPainting #InvestInArt
• •TikTok Video Caption (Time-lapse of a painting): From a blank canvas to a vibrant story. This is more than paint; it's a feeling, a piece of my world shared with yours. Let art fill the voids in your home and heart. What do you feel when you see this? #ArtProcess #CreativeJourney #MarcusBrightmoreArt #TikTokArtist #ColorfulCreations #HomeDecorInspo
• •Website "About" Snippet (Short version): Marcus Brightmore: Passionate. Vibrant. Authentic. From the shores of Rio de Janeiro to the Gold Coast of Australia, my art is a celebration of life, color, and the endless inspiration found in the world around us. Each original piece is a unique expression, crafted with dedication. Explore the collections and bring home a story.
• •Email Newsletter Subject Line (Targeting previous buyers/subscribers): New Waves of Inspiration: Discover Marcus Brightmore's Latest Originals (Body Snippet): Feel the authentic energy and vibrant color of my newest artworks, fresh from the studio. As a valued part of the Marcus Brightmore Art community, get an exclusive first look at pieces inspired by my ongoing journey and connection with the coastal spirit...