Tono de Marca

Professional and Expert, Aspirational and Modern, Supportive and Community-Focused, Direct and Informative

Valores de Marca

• •Quality and Precision
• •Professional Development and Education
• •Innovation and Modernity
• •Passion for the Craft
• •Client Connection

Mejores Prácticas

• •Understand Your Audience (The Barber): Always write with the professional barber in mind. Use terminology they understand and address their specific needs, challenges, and aspirations.
• •Emphasize Quality and Expertise: Whether describing a product or a course, highlight the superior quality, the expert knowledge behind it, and the professional benefits it offers.
• •Balance Professionalism with Passion: Maintain a professional demeanor, but let the underlying passion for the art and craft of barbering shine through. Use evocative language where appropriate.
• •Be Clear, Concise, and Action-Oriented: Especially in product descriptions and calls to action, be direct and make it easy for barbers to understand the benefits and take the next step (e.g., "Shop Now," "Learn More," "Enroll Today").
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual branding (e.g., clean, professional imagery). Use a consistent brand voice across all platforms – website, social media, email, and advertising.

Percepción Social

The quality and range of products offered, The relevance and effectiveness of the educational content, The brand's engagement and responsiveness on social media

Ejemplos de Copy

• •Master your craft with every snip. Our [Scissors Name] are forged from premium Japanese steel, offering unparalleled precision and durability. Elevate your artistry. Shop now.
• •Beyond the basics. Our Advanced Cutting Masterclass dives into the techniques that set you apart. Learn the philosophy, precision, and flow that transform a haircut into an experience. Enroll today and redefine your potential.
• •The modern barber is an artist, a confidant, a technologist. At Barbeiro Expresso, we equip you with the tools and knowledge to excel in every facet of your profession. Join our community of forward-thinking barbers.
• •More than just tools. Barbeiro Expresso is your partner in professional growth. Discover premium supplies, innovative techniques, and the philosophy to build a thriving barbering career. Link in bio.
• •New Arrival: The Edge You've Been Waiting For | Barbeiro Expresso or Unlock New Skills: Barbeiro Expresso Masterclass