Brand Tone

Expert, Passionate, Friendly, Community-Oriented, Trustworthy & Reliable

Brand Values

• •Expertise & Experience: Leveraging decades in the business and deep product knowledge.
• •Customer Satisfaction & Service: Going the extra mile for customers, including personal deliveries and effective problem-solving.
• •Quality Products: Stocking reputable and high-performance surf and snow gear.
• •Passion for Boardsports: A genuine love for surfing and snowboarding is the foundation of the business.
• •Personal Connection: Valuing direct interaction and providing tailored advice.

Best Practices

• •Speak from Experience: Always ground your copy in the deep knowledge and genuine passion that defines Van Gent. Use "we" to reflect the team/family and directly reference expertise (e.g., "Our team recommends...", "With years on the snow, we know...").
• •Prioritize a Friendly, Helpful Voice: Even when discussing technical aspects, keep the language accessible and inviting. Imagine you're giving advice to a friend in the shop.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language, share stories (if applicable, e.g., a team member's experience with a product), and let the love for surf and snow shine through.
• •Emphasize Personal Service and Community: Highlight the benefits of shopping with a dedicated, family-run specialist store. Encourage interaction and make customers feel like part of the Van Gent community.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the core tone (expert, passionate, friendly) should be recognizable and consistently applied. Create a simple style guide if needed.

Social Perception

Van Gent Surf & Snow is highly regarded by its customers, who frequently praise the exceptional customer service, deep product knowledge (especially from the owner, Eric), fast shipping, and fair pricing. The personal touch, such as the owner himself delivering items or quickly resolving issues, stands out in customer feedback. It's perceived as a reliable and expert specialty shop, a go-to place for both beginners and experienced boarders seeking quality gear and sound advice. The long-standing presence in the market contributes to its image of trustworthiness and experience.

Copy Examples

• •Headline: Ride the Best, Advised by the Best. Body: Since 1983, we've shared your passion for the glide. Get expert advice and gear that truly matches your style, from our family to yours. Van Gent Surf & Snow – Your adventure starts here.
• •Social Media Post (New Product): ❄️ Fresh Pow Alert! 🏂 The new [Specific Snowboard Model] just landed, and trust us, it's a game-changer. Eric's been raving about its [Specific Feature] – perfect for [Type of Riding]. Got questions? Slide into our DMs or visit us! We're always stoked to talk gear. #VanGentSnow #SnowboardSeason #ExpertAdvice
• •Email Subject: Still Searching for That Perfect Wave (or Slope)? Body: Hey [Customer Name], Finding the right board can be tricky, but that's what we're here for! With over 30 years of experience, we don’t just sell gear; we live and breathe surf and snow. Let's find your perfect match. Visit us in Rosmalen or explore our handpicked collection online!
• •Website Banner: Quality Gear, Unmatched Service. Sub-text: From first waves to black diamonds, we've got you covered with top brands and advice you can trust. Experience the Van Gent difference. [Shop Now]
• •Google Ad: Den Bosch Surf & Snow Experts | Van Gent | Fast Shipping, Top Advice | Shop Boards, Wetsuits & More!