Brand Tone

sophisticated, authoritative, and respectful

Brand Values

• •Craftsmanship
• •Quality
• •Heritage & Tradition
• •Timeless Style
• •Durability & Longevity

Best Practices

• •Develop a Brand Style Guide: Create a document that explicitly defines the brand's voice, tone, approved terminology (e.g., "handcrafted" vs. "handmade," specific terms for materials), and a "do's and don'ts" list for communication. This ensures everyone writing for the brand is aligned.
• •Emphasize Heritage and Craftsmanship: Consistently weave in references to the 1924 legacy, the Goodyear welting process, the quality of materials, and the skill of the artisans. Use storytelling to bring these elements to life.
• •Educate, Don't Just Sell: While the goal is sales, position content as informative. Explain the benefits of Goodyear welting, the characteristics of full-grain leather, or how to care for a quality shoe. This reinforces expertise and builds trust.
• •Maintain Sophisticated Language: Use clear, articulate, and descriptive language. Avoid overly casual slang, excessive exclamation points, or hype-driven clichés. The tone should reflect the premium nature of the product.
• •Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visual presentation. If the images are elegant and refined, the copy should mirror that sophistication. For Kovan 1924, this means pairing high-quality product photography with equally polished text.

Social Perception

generally positive, particularly among individuals interested in high-quality, traditionally made men's footwear

Copy Examples

• •Experience the legacy of 1924 with our [Shoe Name] Oxford. Meticulously handcrafted using the time-honored Goodyear welt technique and sculpted from the finest full-grain calfskin, this shoe is more than footwear; it's a testament to enduring quality and timeless sophistication. Built to last, designed to impress.
• •Generations of artistry, stitched into every pair. At Kovan 1924, we honor the traditions passed down since our founding, ensuring each shoe embodies the pinnacle of craftsmanship and an unwavering commitment to quality. Discover the difference dedication makes. #Kovan1924 #HandmadeShoes #GoodyearWelted #Craftsmanship #MensLuxury
• •Invest in Timeless Style: Explore Our Heritage Collection
• •Since 1924, Kovan has been synonymous with exceptional men's footwear. Our journey began in a small workshop, driven by a passion for quality and a dedication to the art of shoemaking. Today, as third-generation artisans, we continue that legacy, crafting shoes that offer timeless style, unparalleled comfort, and lasting durability.
• •Kovan 1924: Where Tradition Meets Modern Elegance. Shop Our Goodyear Welted Classics.