Brand Tone

Aspirational & Elegant, Traditional & Heritage-Focused, Educational & Appreciative, Accessible Luxury

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Customer Satisfaction
• •Affordability
• •Authenticity (implied)
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, traditional, educational, accessible luxury), key messaging pillars, approved vocabulary (words like "exquisite," "heritage," "meticulously crafted"), and words to avoid. Share this with everyone who creates content.
• •Emphasize Storytelling around Heritage: Weave narratives about the history of Indian perfumery, the origin of specific ingredients (like oudh, sandalwood, mitti), and the traditional crafting process. This reinforces the "heritage" and "authenticity" values.
• •Balance Luxury with Accessibility in Language: While using aspirational words, ensure the overall message conveys value and affordability. For example, "Experience opulent fragrances, thoughtfully priced." This addresses a key brand proposition.
• •Educate and Engage: Create content that informs customers about the nuances of attars, perfume notes, and how to choose and wear fragrances. This positions the brand as knowledgeable and passionate, aligning with the "appreciative" and "educational" aspects of its tone. Use blog posts, social media explainers, and interactive Q&As.
• •Maintain Visual and Textual Consistency: Ensure that the language used in captions, product descriptions, and ads aligns with the visual aesthetic (e.g., luxurious, traditional imagery). Consistency across all touchpoints reinforces brand identity and builds trust.

Social Perception

Seen by many as a provider of good quality, long-lasting, and affordable perfumes that offer a touch of luxury and tradition. Appreciated for making a wide range of fragrances, including clones of popular international scents, accessible. However, among more discerning fragrance enthusiasts, especially those familiar with original niche/designer perfumes or established Middle Eastern brands, there can be some disappointment regarding the perceived value and quality of their clones.

Copy Examples

• •Headline: Arabian Aroma: Where Ancient Tradition Meets Modern Elegance. Body: Discover the soul of India in every drop. Our meticulously crafted attars and perfumes blend timeless heritage with luxurious sophistication, offering you an olfactory journey at a price that delights. Experience the allure.
• •Social Media Post (Image: Beautifully lit perfume bottle with Indian motifs): Caption: Unveil your inner mystique. ✨ Arabian Aroma brings you exquisite fragrances, born from a rich heritage of Indian perfumery. Indulge in scents that tell a story of tradition and luxury, made accessible for you. #ArabianAroma #LuxuryPerfume #IndianTradition #AffordableLuxury #ScentStory
• •Product Description (for a Rose Attar): Title: Royal Gulab Attar: The Essence of a Thousand Blooms Body: Immerse yourself in the majestic aroma of hand-picked roses, distilled through age-old techniques. Our Royal Gulab Attar is more than a fragrance; it's an heirloom, a whisper of regal gardens, and a testament to India's rich olfactory legacy. Experience pure tradition, crafted for today's connoisseur.
• •Email Subject Line: Experience Exquisite Indian Perfumery – Your senses will thank you. Body Snippet: At Arabian Aroma, we believe luxury shouldn't be a distant dream. Explore our curated collection of premium attars and perfumes, blending rich Indian heritage with sophisticated notes, all designed to last and inspire, without breaking the bank.
• •Ad Copy (Short & Punchy): Arabian Aroma. Luxury Scents. Indian Soul. Attainable Price. Elevate your everyday with fragrances steeped in tradition and crafted for enduring elegance.