Brand Tone

Artisanal & Passionate, Elegant & Minimalist, Authentic & Transparent, Eco-Conscious & Appreciative, Gentle & Welcoming

Brand Values

• •Craftsmanship
• •Uniqueness
• •Passion
• •Eco-Responsibility
• •Made in France/Local
• •Aesthetic Elegance

Best Practices

• •Embrace "Handmade with Passion": Let this core value shine through. Use words that convey care, dedication, and artistry (e.g., "crafted," "shaped," "imagined," "poured with heart").
• •Highlight Uniqueness and Eco-Responsibility: Consistently mention the one-of-a-kind nature of the items and the eco-friendly aspects of Jesmonite. This reinforces key differentiators.
• •Maintain an Elegant and Minimalist Language: Use clear, concise, and refined language. Avoid overly casual slang or overly complex jargon. Let the beauty of the products speak for themselves, supported by graceful descriptions.
• •Be Authentic and Transparent: Share stories about the creative process, the inspiration behind collections, or the journey of the founder. This builds connection and trust. Use genuine and heartfelt language.
• •Visual and Verbal Harmony (Especially on Social Media): Ensure the tone of the captions and text overlays perfectly complements the clean, minimalist, and high-quality visuals that are characteristic of the brand. Use emojis thoughtfully (e.g., ✨, 🌿, 🤍) to add warmth without clutter.

Social Perception

Vanyl Atelier is perceived by its engaged audience as a creator of beautiful, high-quality, and unique handmade items. Customers appreciate the aesthetic, the visible passion behind the products, and the eco-conscious aspect. The brand is seen as artisanal and authentic, offering something distinct from mass-produced goods. There's an appreciation for the "Made in France" label and the personal touch of the founder, Yulia. The overall perception is positive, focused on the artistry and delicate nature of the products.

Copy Examples

• •Élégance intemporelle, façonnée à la main. ✨ Chaque vide-poche en Jesmonite de notre atelier à Bordeaux est une promesse de singularité pour votre intérieur. Une touche d'art, une conscience éco-responsable. (Timeless elegance, shaped by hand. ✨ Each Jesmonite tray from our Bordeaux atelier is a promise of uniqueness for your interior. A touch of art, an eco-responsible conscience.) #VanylAtelier #HandmadeInFrance #JesmoniteDecor #EcoChic #ArtisanMade
• •Discover the 'Aube' Catchall Tray: Lovingly handcrafted in our Bordeaux studio, the 'Aube' tray embodies minimalist sophistication. Made with eco-friendly Jesmonite, its subtle texture and unique imperfections tell a story of artisanal passion. Perfect for your cherished keepsakes or as a standalone decorative piece that whispers quiet elegance. Dimensions: X cm x Y cm. Each piece is unique; slight variations in color and pattern are a testament to its handmade nature.
• •Searching for a unique, handcrafted gift? Or perhaps a special piece to elevate your own space? Vanyl Atelier offers exquisite Jesmonite home décor, made with passion and eco-conscious care in Bordeaux. Explore our collection of one-of-a-kind creations. → [Link to website]
• •From liquid Jesmonite to a unique treasure. ✨ The magic of creation, handmade with love, just for you. What shall we make next? #HandmadeProcess #JesmoniteArt #VanylAtelier #EcoFriendlyCraft #MadeInBordeaux #ASMRCrafts
• •Infuse your home with artisanal charm. Our eco-responsible Jesmonite creations are handmade with passion in Bordeaux, France. Discover unique pieces that blend minimalist design with timeless elegance. Perfect for conscious living and beautiful spaces. Vanyl Atelier. #HomeDecor #Handmade #Jesmonite #EcoDecor #FrenchArtisan #MinimalistDesign #VanylAtelier