Brand Tone

Family-Friendly and Welcoming, Expert and Trustworthy, Helpful and Customer-Oriented, Quality and Safety-Conscious, Enthusiastic and Passionate

Brand Values

• •Quality
• •Safety
• •Customer Proximity/Focus
• •Trust
• •Expertise
• •Durability/Longevity
• •Joy and Well-being
• •Social Responsibility

Best Practices

• •Emphasize Benefits Over Just Features: While mentioning quality materials like "Douglas fir wood", focus on the benefits they provide to the customer (e.g., durability, natural beauty).
• •Ensure contact information is always easily accessible, offering multiple channels (phone, email, WhatsApp) to cater to different customer preferences.
• •Be Authentic and Transparent: Reflect the family-run nature and passion for quality in all communications.
• •Highlight the support for the animal welfare organization to reinforce positive values and connect with socially conscious customers.
• •Showcase customer testimonials and reviews prominently to build trust and social proof.

Social Perception

Positive, Reliable and Service-Oriented, Trusted Swiss Partner, Credible and Trustworthy

Copy Examples

• •Welcome to Sanilu Garten – Your partner for gardening pleasure! Let us help you make your garden a place where the whole family feels at home.
• •Sanilu Garten: Your expert for high-quality garden articles and Gartenspielgeräte. We prioritize quality, trust, and customer proximity.
• •Built with Douglas fir wood from the Black Forest, quality screws and simple operating instructions. Ensuring highest quality, safety and langlebigkeit (durability).
• •Need help choosing the perfect play tower? Contact our team via phone, email, or WhatsApp – real employees are ready to assist you!
• •"That's why we, Sandra and Sven Arnold, pour our expertise and commitment to quality into helping you create your perfect outdoor haven."