Brand Tone

Practical & Solution-Oriented, Modern & Tech-Savvy (for some products), Value-Driven, Accessible & Friendly

Brand Values

• •Quality
• •Functionality & Practicality
• •Home Improvement & Comfort
• •Accessibility & Customer Service
• •Modernity/Innovation (in product features)

Best Practices

• •Highlight Value and Practicality: Consistently showcase how Aoku products offer good quality and practical solutions that make life easier and more comfortable, especially when promoting offers.
• •Use clear and direct calls to action, such as 'Shop the sale now!' and 'Get yours today'.
• •Maintain an Accessible & Friendly tone: Encourage direct interaction with customers through channels like WhatsApp and by inviting them to 'Chat with us'.
• •Emphasize Modern & Tech-Savvy aspects: Highlight smart features and modern conveniences like touch controls in product descriptions.
• •Create TikTok videos that effectively demonstrate product use in relatable ways.

Social Perception

Aoku is likely perceived as a supplier of affordable to mid-range home appliances and goods within Mexico. The TikTok presence aims to create a perception of a brand that offers convenient, modern solutions for the home, with an approachable and direct communication style.

Copy Examples

• •Shop the sale now!
• •Get yours today and make every drink cooler!
• •Experience the Aoku difference in your hair care routine.
• •Discover our special offers!
• •Chat with us!