Brand Tone

Authentic & Artisanal, Warm & Appreciative, Gift-Oriented & Celebratory, Accessible & Trustworthy, Culturally Rich

Brand Values

• •Authenticity
• •Craftsmanship
• •Cultural Heritage
• •Quality
• •Accessibility & Affordability
• •Customer Satisfaction
• •Connection

Best Practices

• •Highlight Artisan & Origin: Mention the connection to Indian artisans and specific regions (like Rajasthan when applicable) to build trust and emphasize the authenticity and cultural value of the products.
• •Showcase Craftsmanship: Use descriptive language to detail the handcrafting process and materials used, emphasizing the care and skill involved.
• •Emphasize the 'Gift' Aspect: Since 'Uphar' means 'gift,' frame products as ideal presents for special occasions, connecting to the brand's core meaning.
• •Focus on Unique Selling Points: Highlight what makes each product special, such as unique designs, cultural significance, or eco-friendly materials.
• •Use Storytelling: Share the stories behind the products and the artisans who create them to create a deeper connection with customers.

Social Perception

Positive Customer Experiences, Appreciation for Authenticity, Genuinely Eco-Friendly; Premium Quality; 100% Secure Payment; Made in India

Copy Examples

• •Discover the timeless beauty of our hand-painted Sheesham wood crafts, brought to you directly from the skilled artisans of Rajasthan.
• •Make every occasion special with a touch of Indian heritage. Our handcrafted pieces are more than just gifts; they're stories waiting to be shared.
• •Uphar Handicrafts: Bridging the distance, delivering authentic Indian craftsmanship to your home in the USA at affordable prices.
• •Experience the unique charm of our cultural treasures, each piece carefully handcrafted to reflect the rich traditions of India.
• •Gifting made meaningful: Explore our curated collection of handcrafted gifts that embody the warmth and artistry of Indian culture.