Brand Tone

Scientific & Authoritative, Innovative & Tech-Forward, Empathetic & Solution-Oriented, Aspirational & Performance-Focused, Trustworthy & Reassuring

Brand Values

• •Scientific Rigor & Efficacy
• •Innovation
• •Well-being & Health
• •Performance Optimization
• •Problem Solving

Best Practices

• •Prioritize Science, Simply Stated: Always lead with the scientific credibility (Stanford research, light therapy principles) but explain complex concepts in an accessible way. Avoid overly technical jargon where possible, or clarify it immediately.
• •Focus on Benefits, Backed by Features: Highlight the tangible benefits (e.g., "wake up refreshed," "beat jet lag," "boost energy") and then connect them back to the unique features (e.g., "patented light pulses," "personalized app schedules").
• •Maintain an Empowering and Confident Voice: Position Lumos as a definitive solution. Use strong verbs and confident language, reassuring users that they can take control of their sleep.
• •Incorporate Credibility Markers: Regularly weave in mentions of scientific backing, expert development, and positive results from studies or high-profile users/partners where appropriate and genuine.
• •Tailor to the Segment, Unify by Core Values: While the core message of science-backed sleep improvement remains, slightly adjust the emphasis for different audiences (e.g., performance for athletes, reliability for shift workers, ease for travelers). However, ensure all communication reflects the overarching values of innovation, efficacy, and improved well-being.

Social Perception

Positive for Specific Needs, Seen as an Investment, Innovative Solution, Some Skepticism/Questions on Broader Use, Comfort and Practicality, App-Dependent Customization

Copy Examples

• •Headline (Scientific & Authoritative): Harness Stanford-backed Light Therapy: Reclaim Your Sleep Cycle and Master Your Day. The Lumos Smart Sleep Mask.
• •Social Media Post (Empathetic & Solution-Oriented): Tired of battling jet lag or shift work exhaustion? The Lumos Smart Sleep Mask gently recalibrates your internal clock, so you can fall asleep faster, stay asleep longer, and wake up ready for anything. Discover science-backed sleep. #LumosSleep #SleepTech #JetLagSolution
• •Product Description Snippet (Innovative & Tech-Forward): Experience the future of sleep. Our patented light therapy technology, seamlessly integrated into a comfortable mask and controlled by our intuitive app, offers personalized programs to optimize your circadian rhythm. Drug-free, effective, and designed for your modern life.
• •Email Subject Line (Aspirational & Performance-Focused): Unlock Peak Performance: Better Sleep Starts Tonight with Lumos.
• •Testimonial Promotion (Trustworthy & Reassuring): Trusted by athletes, recommended by doctors. See how the Lumos Smart Sleep Mask is helping people worldwide conquer sleep challenges and improve their well-being. [Link to testimonials] #ProvenScience #SleepBetter