Brand Tone

Friendly, playful, enthusiastic, creative, and upbeat.

Brand Values

• •Creativity
• •Uniqueness
• •Delight
• •Enthusiasm
• •Customer Satisfaction

Best Practices

• •Be Consistent Across All Channels: Whether it's a social media post, product description, email, or ad, the friendly, playful, and enthusiastic tone should be recognizable as distinctly "Adorei Isto."
• •Use positive and enthusiastic language to reflect the brand's playful nature.
• •Incorporate emojis to enhance the upbeat and engaging tone, particularly in social media content.
• •Encourage interaction with your audience through questions, polls, and calls to action.
• •Highlight the uniqueness and creativity of your products in your descriptions.

Social Perception

The brand is perceived as creative, unique, delightful, and satisfying, providing products that customers "adore".

Copy Examples

• •"Despertar sorrisos" (awaken smiles)
• •"Transformar o comum em extraordinário" (transform the ordinary into extraordinary)
• •Social media captions with upbeat language and emojis encouraging interaction.
• •Product descriptions that emphasize the fun, quirky, and creative nature of the items.
• •Titles that include 'presentes criativos' (creative gifts)