Brand Tone

Educational & Informative, Gentle & Caring, Aspirational & Results-Oriented, Authentic & Transparent, Community-Focused & Engaging

Brand Values

• •Efficacy of Korean Skincare
• •High-Quality Ingredients
• •Skin Health & Radiance
• •Gentleness & Suitability
• •Customer Education & Empowerment

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits, ingredients, and Korean skincare philosophy behind the products. Use clear, accessible language.
• •Emphasize Gentleness and Skin Health: Consistently use words like 'gentle,' 'soothing,' 'nourishing,' 'healthy,' and 'radiant' to reinforce the caring aspect of the brand. Avoid overly aggressive or clinical language.
• •Maintain an Aspirations Yet Achievable Voice: Focus on the positive outcomes of using the products (e.g., 'luminous glow,' 'calm complexion') while ensuring the claims are believable and rooted in the benefits of the ingredients.
• •Incorporate K-Beauty Terminology Authentically: When mentioning specific Korean skincare concepts or ingredients, provide brief explanations if necessary to ensure understanding and authenticity without alienating those new to K-Beauty. The use of 'PURE 효과' is a good example of this.
• •Engage with a Warm and Approachable Persona: In social media interactions and customer service, maintain a friendly, helpful, and approachable tone. Foster a sense of community by being responsive and appreciative of customer engagement.

Social Perception

Positive Associations with K-Beauty, Trusted Source for K-Beauty in its Market (likely Germany), Aesthetically Pleasing & Modern, Focus on Results and Self-Care

Copy Examples

• •Instagram Post (Product Focus): Unlock your skin's natural radiance with our [Product Name] serum! ✨ Infused with potent [Key K-Beauty Ingredient], it gently soothes and deeply hydrates, revealing a smoother, glowing complexion. Learn more about the power of [Ingredient] on our blog! #PurotaSkincare #KoreanBeauty #RadiantSkin #GentleCare
• •Website Banner: Discover the Korean secret to luminous skin. Pure ingredients, visible results. Explore Purota Skincare.
• •Email Newsletter Subject: Your Journey to Glowing Skin Starts Here ✨ Inside: K-Beauty Tips & Our Gentle [Product Category]
• •Product Description Snippet: Experience the calming embrace of [Product Name]. Formulated with sensitive skin in mind, this [Product Type] works to [Benefit 1] and [Benefit 2], leaving your skin feeling nourished and looking its best. Pure. Effective. Korean Skincare.
• •Facebook Ad: Tired of harsh skincare? Embrace the gentle power of K-Beauty with Purota. We bring you authentic Korean formulations designed to nurture your skin and deliver that coveted healthy glow. Shop our curated collection today and see the difference!