Brand Tone

Educational & Informative, Natural & Wholesome, Respectful & Appreciative, Approachable & Enthusiastic

Brand Values

• •Authenticity & Heritage
• •Natural Wellness
• •Sustainability & Environmental Consciousness
• •Education & Rediscovery
• •Quality

Best Practices

• •Educate, Don't Just Sell: Continuously weave in facts about Yaupon's history, its unique properties (native, caffeinated, low tannin, antioxidants), and its cultural significance.
• •Emphasize "Native" and "Natural": Consistently use terms like "America's only native caffeinated plant," "wild-harvested," "natural energy," "pure," and "wholesome" to highlight its origin and gentle effects.
• •Tell the Story: Incorporate the narrative of rediscovery and the connection to Native American and early American history.
• •Focus on the "Feel-Good" Benefits: Highlight the "jitter-free" lift, mental clarity, and the smooth taste experience, differentiating it from coffee and other teas.
• •Maintain a Respectful and Appreciative Voice: When referencing its historical or indigenous connections, do so with respect and accuracy, acknowledging its heritage as a valuable part of the tea's identity.

Social Perception

Curiosity & Novelty, Health-Conscious Choice, Eco-Friendly Option, Support for Local/American Product, Connection to History/Tradition, Taste Profile: Generally positive

Copy Examples

• •Discover Yaupon, America's only native caffeinated plant, a delicious and energizing tea enjoyed by Native Americans for centuries.
• •Experience the smooth, jitter-free energy of Yaupon. Wild-harvested and naturally rich in antioxidants, it's a healthy and sustainable choice.
• •Rediscover a forgotten American treasure! Yaupon tea offers a unique taste and a connection to our nation's rich botanical heritage.
• •From Native American tradition to your cup, Yaupon is a delicious and sustainable alternative to coffee and imported teas.
• •Looking for a natural energy boost without the jitters? Try Yaupon! Our wild-harvested tea is packed with antioxidants and has a smooth, refreshing taste.