Brand Tone

Authentic, evocative, respectful, and appreciative of Balinese culture and craftsmanship.

Brand Values

• •Celebration of Balinese Culture & Craftsmanship
• •Providing Unique Finds
• •Quality & Craftsmanship
• •Ethical Sourcing
• •Authenticity

Best Practices

• •Emphasize the unique artistry and cultural heritage of Balinese crafts in product descriptions.
• •Use vivid language to evoke the sensory experience of Bali, appealing to customers' memories or aspirations.
• •Showcase the quality of materials and the skill of artisans involved in creating the products.
• •Incorporate storytelling about the origin and cultural significance of the items.
• •Address concerns about authenticity and ethical sourcing by providing transparent information about the sourcing process and relationships with artisans.

Social Perception

Perceived as a curator of authentic Balinese craftsmanship, supporting local artisans and offering unique, high-quality products that evoke the beauty and spirit of Bali.

Copy Examples

• •"Bring the spirit of Bali home with our handcrafted wooden carvings, each telling a story of ancient traditions."
• •"Discover unique treasures from the heart of Bali, where artistry meets island life."
• •"Experience the rich heritage of Balinese craftsmanship with our ethically sourced, meticulously crafted products."
• •"Transform your space with the exotic allure of Bali, captured in every detail of our handcrafted décor."
• •"From the skilled hands of Balinese artisans to your home: discover authentic, soulfully crafted treasures."