Brand Tone

Empowering & Body-Positive, Solution-Oriented & Reassuring, Proudly Colombian & Quality-Focused, Approachable & Friendly, Informative & Helpful

Brand Values

• •Quality & Craftsmanship
• •Confidence & Empowerment
• •Comfort & Discretion
• •Customer Satisfaction
• •Innovation

Best Practices

• •Always Lead with Empowerment and Body Positivity: Frame messages around enhancing natural beauty and boosting self-esteem, rather than focusing on "fixing flaws." Use words like "enhance," "celebrate," "embrace," "confidence."
• •Highlight Colombian Origin and Quality: Consistently mention "100% Colombian," "Made with Love in Colombia," and the quality craftsmanship to reinforce authenticity and trust.
• •Prioritize Comfort and Practicality: Emphasize how the fajas feel, their invisibility under clothing, and their suitability for various occasions (daily, post-partum, etc.), addressing potential customer concerns proactively.
• •Maintain an Approachable and Supportive Voice: Use friendly, direct language. Engage with the community by asking questions, sharing customer stories (with permission), and providing helpful tips and guides.
• •Ensure Visuals and Text are Aligned: The imagery used in ads and social media should match the empowering, confident, and quality-focused tone of the copy. Showcase diverse body types feeling good in Fajas Canela products.

Social Perception

Positive, Trusted, Effective, Good Customer Service/Experience

Copy Examples

• •✨ Embrace your silhouette, love your curves! Our Fajas Canela are designed in Colombia with passion, giving you that boost of confidence and all-day comfort. Feel amazing, look incredible. #FajasCanela #ConfidenceUnleashed #HechoEnColombia
• •🤫 Your secret to a flawless figure. Our Ultra Discreta faja offers powerful shaping with a second-skin feel. Made with innovative Colombian technology, it’s completely invisible under your favorite outfits. Step out with confidence, knowing you look and feel your best. #InvisibleShapewear #DailyComfort #FajasCanela
• •Feel the Colombian Difference. Shape with Comfort. Fajas Canela.
• •💖 Unlock Your Best Shape Yet with Fajas Canela! Special Offer Inside.
• •No more hiding! 💃 Rock any outfit with our seamless fajas. Comfort + Control = Unstoppable You! 😉 Link in bio! #FajasCanela #BodyConfidence #TikTokMadeMeBuyIt #ColombianFajas