Brand Tone

Elegant, personal, and delicate. Helpful and informative, with a friendly guiding approach.

Brand Values

• •Personal Connection
• •Customer Satisfaction
• •Handcrafted Artistry
• •Elegance
• •Genuine Care

Best Practices

• •Maintain consistent elegant, personal, and delicate tone across all touchpoints.
• •Emphasize the 'handcrafted with love' aspect in communications.
• •Offer styling advice and position the brand as a friendly guide.
• •Prioritize genuine connection and customer satisfaction.
• •Focus on building brand recognition and trust through consistent messaging.

Social Perception

A smaller, niche business with a focused online presence, perceived as elegant, personal, and dedicated to customer satisfaction. Perceived as a friendly guide for styling advice.

Copy Examples

• •"Handcrafted with love for your special moments."
• •"Discover the perfect piece to express your unique style."
• •"Styling tips to elevate your everyday look with our delicate jewelry."
• •"Creating meaningful connections through handcrafted artistry."
• •"Each piece is designed with care and attention to detail, just for you."