Brand Tone

Authentic & Story-Driven, Vibrant & Warm, Passionate & Inspired, Quality-Conscious & Artisanal, Community-Oriented & Inclusive

Brand Values

• •Cultural Heritage & Storytelling
• •Quality & Craftsmanship
• •Authenticity & Integrity
• •Vibrancy & Joy
• •Community & Connection
• •Ethical & Conscious Production
• •Empowerment

Best Practices

• •Always Lead with Story: Whether it's the origin of a print, the artisan's journey, or the cultural significance, weave a narrative into product descriptions, social media posts, and email marketing. This reinforces authenticity and connection.
• •Use Vivid & Evocative Language: Employ words that reflect the vibrancy, warmth, and richness of African culture and the products themselves (e.g., "joyful hues," "intricate narratives," "soulful patterns," "handcrafted heart").
• •Emphasize Quality & Craftsmanship: Consistently highlight that items are handmade, ethically sourced, or made with high-quality materials. This justifies value and aligns with the brand's core principles.
• •Maintain a Welcoming & Inclusive Voice: Ensure the language is inviting to everyone, celebrating the shared human experience of 'home' while honouring the specific cultural inspiration. Avoid jargon and speak from a place of passion and shared appreciation.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email newsletters, and any advertising materials is harmonious. Create brand messaging guidelines that can be referred to by anyone creating content.

Social Perception

Positive & Appreciative, Inspired by Story, Associated with Quality & Vibrancy, Seen as Authentic, Valued for Craftsmanship

Copy Examples

• •Headline: Weave Your Story into Every Room. Discover Ulo Home. Body: More than just decor, each Ulo Home piece carries the soul of African artistry and the warmth of a story waiting to unfold in your space. Handcrafted with passion, designed for your modern life. Call to Action: Explore Our Collections
• •Headline: Infuse Your Home with the Vibrant Spirit of Africa. Body: Let the joyful colours and intricate patterns of authentic African wax prints transform your home into a haven of inspiration. At Ulo Home, we believe every design tells a tale of heritage and heart. Call to Action: Shop a Piece of Africa
• •Headline: Crafted by Hand, Inspired by Heritage. Body: Experience the enduring quality and timeless charm of Ulo Home. Our pieces are more than just beautiful – they're a celebration of slow manufacturing, ethical sourcing, and the vibrant narratives of their creators. Call to Action: Meet Our Makers
• •Headline: From Our Home to Yours: A Touch of Authentic African Design. Body: Inspired by a rich Nigerian and British heritage, Ulo Home brings you contemporary designs that breathe life and colour into any room. Each piece is a conversation starter, a testament to joyful living. Call to Action: Discover Your Unique Piece
• •Headline: More Than Fabric. It's a Feeling. Body: Ulo Home is where vibrant African textiles meet modern design, creating pieces that aren't just seen, but felt. Wrap your home in stories, colours, and the unparalleled warmth of true craftsmanship. Call to Action: Bring Ulo Home Today