Brand Tone

Elegant & Luxurious, Conscious & Ethical, Approachable & Informative, Confident & Transparent

Brand Values

• •Quality & Purity: Commitment to high-quality, all-natural ingredients and an alcohol-free formulation.
• •Ethical Practices: Vegan and cruelty-free products, with an emphasis on ethical and sustainable sourcing.
• •Accessibility to Luxury: Providing designer-inspired fragrances at a more affordable price point.
• •Customer Well-being: Offering products that are gentle on the skin and free from harmful chemicals.
• •Authenticity & Self-Expression: Perfume as a tool to evoke emotions and connect with one's true essence.

Best Practices

• •Prioritize "Elegant & Ethical" Language: Consistently use words like "luxurious," "exquisite," "premium," "all-natural," "vegan," "cruelty-free," "ethically sourced," and "sustainable" to reinforce core brand positioning.
• •Maintain an Informative & Confident Voice: Clearly explain the benefits of perfume oils (alcohol-free, long-lasting, natural) and confidently position the "inspired by" scents as high-quality alternatives, always including disclaimers about trademarks.
• •Focus on Sensory Experience & Emotion: Describe the fragrance notes and the feelings or moods they evoke (e.g., "captivating blend," "timeless beauty," "warm, sensual finish"). This connects with the idea of perfume enhancing self-expression.
• •Ensure Visual & Textual Cohesion: Match the sophisticated and clean aesthetic of product photography with equally polished and refined copy. Avoid overly casual slang or an inconsistent tone across platforms.
• •Emphasize Value Beyond Price: While affordability is a selling point, frame it within the context of accessible luxury, ethical choices, and high-quality natural ingredients, rather than just being "cheap." Highlight the overall value proposition.

Social Perception

Positive for Scent & Quality, Appreciation for Ethical Values, Value for Money, Niche Appeal, Limited Mainstream Recognition (currently)

Copy Examples

• •Experience Timeless Elegance. Naturally. Indulge in Arose NY's exquisite perfume oils, crafted with the finest all-natural ingredients. Our vegan, cruelty-free scents are inspired by iconic fragrances, offering you sustainable luxury without compromise. Discover your signature.
• •Gentle Scents, Powerful Impressions. Why choose between kindness and allure? Arose NY perfume oils are alcohol-free, perfect for sensitive skin, and always vegan and cruelty-free. Long-lasting fragrances that let your true essence shine.
• •Luxury Reimagined. Consciously Crafted. At Arose NY, we believe luxury shouldn't cost the Earth. Our perfume oils capture the essence of your favorite designer scents using only ethically sourced, natural ingredients. Affordable, ethical, unforgettable.
• •Your Scent. Your Story. Purely Expressed. Each Arose NY perfume oil is a journey. From vibrant top notes to lingering base notes, our all-natural, vegan fragrances are designed to evolve with you, creating a scent that's uniquely yours. Tell your story, beautifully.
• •The Art of Perfume Oil. Perfected by Arose NY. Discover the rich, lasting aroma of perfume oils. Arose NY offers a curated collection of designer-inspired scents, meticulously blended for a luxurious experience that's both kind to your skin and the planet. Elevate your fragrance ritual.