Brand Tone

Artistic, Eco-Conscious, Passionate, Innovative, Practical

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Innovation
• •Aesthetics & Design
• •Community
• •Functionality

Best Practices

• •Use evocative language that speaks to the climber's connection with nature and the sport's inherent challenges.
• •Highlight the unique artistic and handcrafted nature of the products, emphasizing their individuality.
• •Emphasize the sustainability aspects in all communications, detailing the materials and processes used to minimize environmental impact.
• •Incorporate community-building language to foster a sense of belonging and shared passion among climbers.
• •Showcase the innovative features of the products, especially the replaceable head system, to demonstrate practicality and problem-solving.

Social Perception

Positive, innovative, eco-conscious brand among climbers who value quality, aesthetics, and sustainability. Evokes a sense of wildness and connection to the sport.

Copy Examples

• •"Unleash your untamed spirit on the rocks with our handcrafted, eco-friendly climbing brushes."
• •"Join the Savage Climbing tribe and experience the wild at heart."
• •"Discover the exclusive Savage Click System: Replaceable heads for sustainable climbing."
• •"Our brushes are not just tools, they are artistic masterpieces crafted from recycled wood."
• •"Eco-friendly climbing accessories designed for the wild at heart. Built for exceptional efficiency and durability."