Brand Tone

Enchanting & Whimsical, Empowering & Confident, Natural & Handcrafted, Mystical & Evocative

Brand Values

• •Magic & Wonder
• •Self-Care & Transformation
• •Natural Quality & Craftsmanship
• •Empowerment & Individuality
• •Sustainability/Eco-Friendliness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., enchanting, whimsical, empowering, natural), "do's and don'ts" for language, and preferred emojis/imagery. This ensures everyone creating content is aligned.
• •Consistency Across Platforms: Ensure the tone, visuals, and messaging are cohesive across the website, Instagram, TikTok, and any future channels. Address the current discrepancy between website product focus and social media themes for clarity.
• •Storytelling: Weave narratives around the products. For the mystical theme, this could involve folklore, fantasy elements, or the inspiration behind scents and names. For body products, tell stories of empowerment and transformation.
• •Engage with the Audience in Character: When responding to comments or messages, maintain the established brand tone. If it's whimsical and magical, let that shine through in interactions.
• •Use Thematic Language and Keywords: Consistently incorporate words and phrases that reinforce the brand's identity (e.g., "realm," "enchantment," "magic," "handcrafted," "natural," "radiance," "empower"). This also aids in SEO for the niche.

Social Perception

Emerging Brand, Aesthetically Appealing (Visuals), Potentially Confusing Product Focus, Positive but Limited Engagement, Untapped Review Potential

Copy Examples

• •Unlock the secrets of the Whispering Woods. Our newest handcrafted candle blends ancient amber with moonlit jasmine, transforming your sanctuary into a haven of pure magic. ✨ Dare to dream?
• •Little melts, mighty magic. Sprinkle your realm with scents of dragon's breath and fairy dust. Our Whimsical Wax Melts are here to enchant your everyday. 🍄 Which enchantment will you choose?
• •Cozy corner, meet your magical companion. ✨ Empress Fey brings the enchantment. #MysticalHome #HandcraftedMagic
• •Brewing a little bit of magic today! 🌿 Watch as we pour enchantment into every Empress Fey creation. #CandleMagic #FantasyVibes #SmallBusinessMagic
• •Unveil your inner Empress. Our natural elixirs are crafted to magically enhance your radiant skin and celebrate your divine curves. Beauty that's as magical as you are.