Brand Tone

Inspiring and Trustworthy

Brand Values

• •Cultural Appreciation & Authenticity: Deep respect for Japanese culture, traditions, and the stories behind objects.
• •Aesthetic & Design Excellence: Emphasis on beauty, quality craftsmanship, and unique design in all their products, from décor to disaster kits.
• •Well-being & Mindfulness: Promoting a sense of calm, connection, and preparedness through their offerings.
• •Creativity & Inspiration: Encouraging creativity through workshops and inspiring customers with unique items.
• •Practicality & Thoughtfulness (especially for the new line): Providing functional, high-quality, and appealing solutions for real-world needs like disaster preparedness.

Best Practices

• •Unified Voice, Adapted Tone: Maintain the core values of authenticity, quality, and cultural appreciation across all communications. However, adapt the emotional inflection (tone) based on the platform and product. For instance, Instagram can be more visual and whimsical for design items, while information about disaster kits should also carry reassurance and clarity.
• •Storytelling is Key: Whether showcasing a traditional craft or a modern preparedness kit, weave in the "why" – the cultural significance, the thoughtful design process, or the problem it solves. This reinforces the "objects with soul" concept.
• •Visual Consistency: Ensure photography and visual elements align with the brand's aesthetic – clean, mindful, and often highlighting the beauty in simplicity or the charming nature of the "kawaii" items. This is especially crucial for Instagram.
• •Engage with Cultural Sensitivity: When discussing Japanese culture or items, always do so with respect and accuracy. Provide context and meaning to educate and engage the audience authentically.
• •Integrate Values into All Content: Explicitly and implicitly communicate the brand values (cultural appreciation, aesthetic excellence, well-being, practicality) in product descriptions, blog posts, social media captions, and customer interactions. For the disaster kits, this means highlighting both the stylish design and the reliable functionality.

Social Perception

The brand is likely perceived as one that values quality and thoughtful design. The expansion into stylish disaster kits could broaden their appeal and perception towards being a practical and caring brand.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Japanese Design that Speaks to Your Soul. Body: From the tranquil art of Kokedama to the inspiring gaze of a Daruma, Ikkake brings timeless Japanese craftsmanship to your life. Find pieces that resonate and transform your space. #Ikkake #JapaneseDesign #ObjectsWithSoul
• •Headline: Beauty Meets Preparedness: Introducing Ikkake's Disaster Ready Kits. Body: Why choose between safety and style? Our new disaster preparedness kits, curated by a certified specialist, offer peace of mind with a touch of Ikkake's signature design. Be ready, beautifully. #Ikkake防災 #StylishSafety #DisasterPrep
• •Headline: More Than Just Objects – They're Stories. Body: Each Ikkake piece carries a whisper of Japanese tradition and a promise of quality. Bring home not just an item, but a connection to a rich cultural heritage. Explore our collections. #CulturalHeritage #ArtisanMade #IkkakeStories
• •Headline (Instagram focus, image of a cute Maneki Neko from the disaster kit): Stay Safe & Smile! 🐾 Body: Our new "Kawaii Bosai" (Cute Disaster Preparedness) essentials ensure you're prepared for anything, without sacrificing an ounce of charm. Featuring thoughtfully selected items to keep you secure and spirits high! Link in bio for peace of mind. #可愛い防災 #ManekiNekoMagic #IkkakeCare
• •Headline: Create. Connect. Be Inspired. Body: Join our Ikkake workshops and immerse yourself in the art of Japanese crafts. Unleash your creativity and learn new skills in a serene and inspiring environment. Sign up today! #IkkakeWorkshops #CreativeLife #JapaneseCrafts