Brand Tone

Problem/Solution Oriented, Reassuring & Safe, Empowering & Convenient, Benefit-Driven & Aspirational, Friendly & Relatable

Brand Values

• •Health & Safety: Prioritizing hair health by being formaldehyde-free and using natural ingredients.
• •Efficacy & Results: Delivering on the promise of straight, beautiful hair.
• •Convenience & Accessibility: Providing a salon-quality solution that can be used easily at home.
• •Naturalness: Using natural components and being cruelty-free (not tested on animals).
• •Customer Empowerment: Enabling users to take control of their hair routine and achieve desired results independently.

Best Practices

• •Always Prioritize Benefits Over Features: Instead of just saying "contains hydrolyzed compounds," explain "achieve perfect straightening in minutes with our low molecular weight hydrolyzed compound that restores and strengthens."
• •Use Reassuring and Safe Language Consistently: Continuously reinforce terms like "formaldehyde-free," "natural ingredients," "ANVISA approved," "no harsh chemicals," and "cruelty-free" to build and maintain trust.
• •Maintain an Empowering and Convenient Narrative: Emphasize the ease of use ("in your shower," "in minutes," "salon results at home") to appeal to the desire for simplicity and efficiency.
• •Incorporate Social Proof and Relatability: Use customer testimonials, before-and-after visuals, and address common hair frustrations directly to make the brand feel approachable and its claims credible. Highlight its popularity ("success on social media," "bestseller").
• •Focus on Aspirational Yet Achievable Results: Paint a picture of the desired outcome (shiny, soft, frizz-free, healthy, naturally straight hair) while ensuring the process to achieve it sounds straightforward and accessible. Avoid over-promising where it could lead to disappointment, focusing on realistic, positive transformations.

Social Perception

Positive: Generally perceived as an effective and convenient solution for at-home hair straightening. Many user testimonials and reviews highlight satisfaction with the results. Trustworthy (with caveats): The ANVISA approval and emphasis on natural ingredients contribute to a perception of trustworthiness. However, the online marketplace is also rife with warnings about counterfeit products, urging consumers to buy only from the official website. Innovative: The "shower progressive" concept is seen as a modern, practical approach to hair straightening. Popular: Described as a bestseller in Brazil and a success on social media.

Copy Examples

• •Headline: "Unlock Salon-Straight Hair in Your Shower! ✨" Body: "Tired of endless salon appointments and damaging chemicals? Hidraliso offers a revolutionary, formaldehyde-free way to get silky, straight hair in minutes. Natural ingredients, dazzling shine, all in the comfort of your home. Ready for your transformation?" Call to Action: "Discover Hidraliso Now!"
• •Headline: "Finally! Straight Hair Without the Worry. 🌿" Body: "Introducing Hidraliso, the ANVISA-approved shower straightener that's kind to your hair and tough on frizz. Our natural, thermo-activated formula smooths, hydrates, and strengthens. Say goodbye to harsh treatments and hello to effortlessly beautiful hair!" Call to Action: "Get Your Healthy Straight Look!"
• •Headline: "Your Secret to Quick, Stunning Straight Hair is Here! 🤫" Body: "Don't let complicated routines dim your shine. Hidraliso delivers instant straightening, deep hydration, and a frizz-free finish—all during your shower! Join thousands of women loving their easy, gorgeous hair." Call to Action: "Shop Hidraliso & Shine!"
• •Headline: "Empower Your Hair: Natural Straightening, Zero Fuss. 💪" Body: "Take control of your hair story with Hidraliso. Our easy-to-use, at-home treatment uses the power of natural ingredients to give you lasting straightness, incredible softness, and vibrant health. Because beautiful hair should be simple." Call to Action: "Experience the Hidraliso Difference!"
• •Headline: "The Brazilian Secret to Flawless Straight Hair? It's Hidraliso! 🇧🇷" Body: "Loved across Brazil, Hidraliso brings you the magic of a professional keratin treatment, reimagined. Get instant, natural-looking straightness, intense hydration, and captivating shine. Formaldehyde-free and perfect for all hair types." Call to Action: "Try Brazil's Favorite Hair Smoother!"