Brand Tone

Informative, Wellness-focused, Natural, Scientific (Implied), Trustworthy, Elevating

Brand Values

• •Natural Wellness
• •Efficacy & Performance
• •Quality & Purity
• •Ancient Wisdom, Modern Application
• •Innovation

Best Practices

• •Emphasize natural ingredients and holistic health benefits in all communications.
• •Highlight the science-backed efficacy of adaptogens and functional mushrooms.
• •Use language that conveys both ancient wisdom and modern application.
• •Showcase product quality, purity, and transparency.
• •Foster a sense of community and movement around the brand.

Social Perception

A brand that is perceived as innovative, wellness-focused, scientifically sound, and committed to natural ingredients and holistic health, fostering a sense of community and trust.

Copy Examples

• •"Unlock your potential with our science-backed adaptogen blends."
• •"Elevate your daily rituals with 100% natural ingredients."
• •"Optimize mind & body with our functional mushroom coffee and cacao."
• •"Join the ADPTGN movement for natural performance and wellness. #ADPTGN #Hydradapt"
• •"Elevate flavor, boost vitality with our Holy Italiano Blend."