Brand Tone

Expert & Authoritative, Stylish & Urban, Confident & Passionate, Approachable yet Professional, Authentic

Brand Values

• •Expertise & Craftsmanship
• •Quality
• •Style & Individuality
• •Passion
• •Trust & Reputation

Best Practices

• •Maintain a Visual Language of Expertise and Style: Continue using high-quality, professional photography and videography that showcases intricate dreadlock work, stylish clients, and the urban-chic aesthetic. Ensure consistency across the website and all social media platforms.
• •Lead with Expertise, Support with Passion: In all communications, emphasize the specialized knowledge and years of experience in dreadlocks and barbering. Let Adriano's genuine passion for the craft shine through in stories, captions, and descriptions.
• •Leverage Social Proof Authentically: Continue to feature client transformations (with permission) and mention celebrity clientele where appropriate and tasteful. Focus on the artistry and the client's satisfaction rather than just name-dropping. Share positive testimonials and reviews.
• •Use Confident and Direct Language: Be assertive (but not arrogant) in claims about quality and expertise. Use clear, concise language for service descriptions, product benefits, and calls to action. Avoid overly casual or slangy language that might undermine the professional image, but maintain an urban edge.
• •Consistent Multilingual Approach (if applicable): Given the Geneva location and French website, ensure that if English or other languages are used on social media, the tone and core messages remain consistent. If targeting different linguistic groups, tailor the nuances appropriately while upholding the established brand voice. For instance, the primary language appears to be French, so ensure high-quality French copy is prioritized, with English used strategically for broader reach.

Social Perception

As a Go-To Expert, High-End & Premium, Trend-Setter, Trustworthy & Skilled, Community Focused (within its niche)

Copy Examples

• •Headline (Website/Social Media): Master Your Style. Expert Dreadlocks & Barbering by Dreadz Barber, Geneva. As Seen on [Mention a Key Celebrity if permissible].
• •Instagram Caption for a Client Transformation: From vision to reality. 🤘 Another custom dreadlock creation, meticulously crafted to match his unique vibe. Passionate about the art, dedicated to the style. Book your transformation. #DreadzBarber #GenevaDreads #DreadlockArtistry #StyleExpert
• •Product Description (for a Dreadlock Shampoo): Dreadz Revitalizing Shampoo: Expertly formulated by Dreadz Barber for vibrant, healthy dreadlocks. Cleanses deeply, respects your style. Because your dreads deserve the best. Shop now.
• •Facebook Post (Promoting Services): Elevate your look with Geneva's dreadlock specialist. Adriano, Dreadz Barber, brings over a decade of passion and precision to every client. Book your consultation today and discover the Dreadz difference. #DreadzGeneve #BarberLife #ExpertStylist
• •"About Us" Snippet (Short Version): Dreadz Barber: Crafting iconic dreadlock styles in Geneva since 2009. Led by the passion and expertise of Adriano, we offer bespoke dreadlock services and premium care products for those who own their style. Trusted by artists, athletes, and you.