Brand Tone

Eco-conscious and Passionate, Friendly and Approachable, Positive and Empowering, Informative and Helpful

Brand Values

• •Sustainability
• •Effectiveness & Convenience
• •Health & Safety
• •Transparency
• •Community/Movement

Best Practices

• •Always Lead with Sustainability: Ensure the eco-friendly aspect is a prominent feature in most communications, as it's the primary brand differentiator and value.
• •Share the "why" behind the brand, as seen in their "Our Story" section.
• •Encourage user-generated content and feedback to build a sense of community around shared values.
• •Maintain a friendly and approachable tone to educate and make sustainable choices easy for customers.
• •Highlight the product benefits clearly (hypoallergenic, vegan, biodegradable, space-saving) and usage.

Social Perception

Modern, relatable, and trusted brand that is eco-conscious, promotes sustainable living, and offers effective, convenient, and safe cleaning solutions.

Copy Examples

• •Wash effortlessly clean and sustainably.
• •No more plastic, no mess & 100% biodegradable.
• •The solution for a sustainable washing routine!
• •That's why we created a simple, effective, and joyfully green way to do your laundry.
• •Join our movement of positive change towards a greener planet.