Brand Tone

Empathetic, caring, and sentimental, while also being professional and focused on quality.

Brand Values

• •Preservation of Memories
• •Empathy and Compassion
• •Quality and Craftsmanship
• •Personalization and Customer Dedication
• •Comfort and Healing

Best Practices

• •Emphasize the emotional connection pet owners have with their pets.
• •Showcase the quality and craftsmanship of the keepsakes.
• •Highlight the personalization options and dedicated designer.
• •Use language that conveys empathy and understanding.
• •Incorporate testimonials and reviews that praise the customer service.

Social Perception

A provider of beautiful, high-quality, and deeply meaningful products that serve as comforting memorials and cherished mementos for pet owners.

Copy Examples

• •"Capture your pet's unique paw print and create a lasting memory."
• •"Losing a pet is never easy. Let us help you create a beautiful keepsake to honor their memory."
• •"Our dedicated designer, Amie, will work with you to create the perfect pet print."
• •"Preserve the precious moments with a personalized pet memorial."
• •"Give the gift of remembrance. A thoughtful way to honor a beloved pet."