Brand Tone

Elegant, sophisticated, professional, experienced, quality-focused, traditional, and proud.

Brand Values

• •Italian Craftsmanship & Heritage
• •Quality & Excellence
• •Elegance & Style
• •Innovation & Evolution
• •Sustainability & Ethics

Best Practices

• •Use sophisticated and elegant language.
• •Highlight the 'Made in Italy' aspect and Italian heritage.
• •Emphasize the quality and craftsmanship of the jewelry.
• •Maintain a professional and experienced tone.
• •Incorporate the brand's commitment to sustainability and ethics.

Social Perception

The brand aims to be perceived as a high-end, luxury jewelry provider with a strong commitment to Italian craftsmanship, quality, and ethical practices. They want to be seen as an experienced and trusted leader in the jewelry industry, recognized for their innovation and participation in international events.

Copy Examples

• •Experience the allure of 100% Made in Italy gold and silver jewelry, where style meets elegance.
• •Discover our collection of over 4000 silver chains, crafted with Italian design and unparalleled quality.
• •Indulge in our signature gold, diamond-cut beads, renowned for their luminescence and design precision.
• •With over 30 years of experience, we bring you the finest Italian craftsmanship in every piece.
• •Committed to sustainability and ethics, we safeguard our workers, the environment, and future generations.