Brand Tone

Confident, refined, and inviting, reflecting the premium nature of the products.

Brand Values

• •Luxury
• •Elegance
• •Parisian heritage
• •Craftsmanship
• •Sensory experience

Best Practices

• •Maintain a consistent use of sophisticated language and imagery.
• •Focus on sensory descriptions (scent, ambiance) to evoke emotion.
• •Highlight the Parisian heritage and luxury craftsmanship.
• •Incorporate customer testimonials that reflect satisfaction and exclusivity.
• •Use a call to action that invites the customer to indulge or discover.

Social Perception

Exclusive, luxurious, sophisticated, and evocative of Parisian elegance.

Copy Examples

• •"Experience the allure of Paris with our exquisite collection of scented candles, crafted to transform your home into a sanctuary of elegance."
• •"Indulge in the captivating aromas of Resh, where luxury meets artistry in every fragrance."
• •"Discover the secret to Parisian living with our signature scents, designed to elevate your everyday moments."
• •"Resh candles: More than a fragrance, it's an experience."
• •"Let Resh transport you to the heart of Paris, where timeless beauty and captivating scents intertwine."