Brand Tone

Empowering & Confident, Trendy & Youthful, Approachable & Community-Focused, Quality-Oriented

Brand Values

• •Self-Expression & Individuality
• •Quality & Reliability
• •Natural Beauty Celebration
• •Empowerment & Independence
• •Innovation & Trendsetting

Best Practices

• •Speak to Your Audience: Use language and references that resonate with young, style-conscious Black women. Highlight empowerment, self-expression, and current trends.
• •Emphasize Quality and Benefits: Consistently mention the premium nature of the 100% human hair and how it translates to better, longer-lasting, and more beautiful braid styles.
• •Show, Don't Just Tell: Utilize vibrant visuals (customer photos, influencer collaborations) alongside copy that describes the look and feel of the hair and the confidence it inspires. (As seen on their Instagram and TikTok)
• •Maintain an Engaging & Positive Voice: Keep the tone upbeat, confident, and supportive. Encourage interaction and celebrate customer creativity.
• •Be Consistent Across All Platforms: Ensure the brand's empowering, trendy, and quality-focused voice is uniform across the website, social media captions, product descriptions, and customer communications.

Social Perception

Positive Customer Feedback, Appreciation for Variety, Community Engagement, Influencer Endorsement

Copy Examples

• •Unleash your inner goddess with Waviy Hair. Our premium human braiding hair is your canvas for breathtaking boho braids, flawless knotless styles, and looks that turn heads. Be Bold. Be Waviy.
• •Tired of braiding hair that doesn't keep up? Waviy Hair delivers lasting quality and luscious texture you can feel. Get ready to rock your longest-lasting, most vibrant braids yet!
• •Your unique style deserves the best. Waviy Hair offers the finest 100% human hair in the textures and colors you crave. Express yourself, create your wave, and own your look.
• •Join the Waviy tribe! Discover endless styling possibilities with our versatile braiding hair. From chic everyday braids to show-stopping statements, we've got the quality to match your vision. (Inspired by community focus seen on social media)
• •New Wave. New You. New Waviy. Elevate your braiding game with hair that’s as vibrant and dynamic as you are. Experience the Waviy difference – where quality meets undeniable style.